What do you say when someone says, “So, what does your business do?” Communicating what success looks like for your customers is key.
We don’t sell anything popular like pizza or chocolate. We aren’t spies or secret agents. Or superheroes who wear capes.
For almost 21 years, we’ve run a software and business consulting company that quietly serves other businesses.
This line of business is not as glamourous and sexy as it sounds. Really.
It is complex.
How Communicating Usually Works
Unlike financial planners, real estate […]