Hiding from the truth will not serve you well, especially during a health and economic crisis like a pandemic.
Your business is always at risk. Maybe the threat is not immediate.
However, markets change. Products become obsolete. Often, a new competitor emerges. Tastes change. Often change is gradual. Sometimes it is relatively sudden. At times it is local in nature, and sometimes it is a global phenomenon.
Surprises happen. A squirrel shorts […]