Be Careful What You Ask For On the Internet
You probably wouldn’t let the Internet name your baby. So what could go wrong in naming your $289 million polar research vessel?
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What happens when you are building an expensive new polar research vessel, and you want to generate some visibility for the project? Why of course, you hold a public naming contest on the Internet.
This is exactly what the Natural Environment Research Council (NERC) did.
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The new ship, […]