Be Careful What You Ask For On the Internet
You probably wouldn’t let the Internet name your baby. So what could go wrong in naming your $289 million polar research vessel?
What happens when you are building an expensive new polar research vessel, and you want to generate some visibility for the project? Why of course, you hold a public naming contest on the Internet.
This is exactly what the Natural Environment Research Council (NERC) did.
The new ship, […]