Business Strategy

2 Jul 2020

Is Honest Communication a Lost Leadership Value?

By |2020-07-02T21:38:02-06:00July 2nd, 2020|Categories: Business Strategy, Leadership|Tags: , , , , , , , , , , , |

Business Leadership and Honest Communication

More and more, we see examples of leadership that are less than stellar – including less than honest communication.

Part of this seems to be a win at all costs mentality where “at all costs” means any way you can – even if that includes lying, bullying, cheating, and changing the rules so you can win.

As someone who spent many years as a leader in the military and 20 years leading a business, I find this disheartening. Crony capitalism and other forms of cheating are not good […]

24 Jun 2020

Sunwapta: What Is Up With All Of The Water?

By |2020-06-24T16:08:33-06:00June 24th, 2020|Categories: Business Strategy, Marketing, Working on the Business|Tags: , , , , , , , , , , , , , , |

Sunwapta Falls - Sunwapta Solutions

As we pass our 20th business anniversary for Sunwapta Solutions, I spent some time reflecting on some of the most popular questions we’ve received over the years.

  • How did you come up with your company name?
  • What’s up with all of the water?

It All Started When

Like all business owners, we spent a lot of time trying to come up with a name that was: interesting, meant something to us, and wasn’t already taken.

After much discussion, I searched a map of Alberta and landed on Sunwapta as a […]

10 Jun 2020

Surviving in a Crisis Requires Facing the Truth

By |2020-06-11T01:41:12-06:00June 10th, 2020|Categories: Business Strategy, Current Events, Leadership|Tags: , , , , , , , , , , , , , , , |

Hanging on by a thread during a crisis - frayed rope.

Hiding from the truth will not serve you well, especially during a health and economic crisis like a pandemic.

Your business is always at risk. Maybe the threat is not immediate.

However, markets change. Products become obsolete. Often, a new competitor emerges. Tastes change. Often change is gradual. Sometimes it is relatively sudden. At times it is local in nature, and sometimes it is a global phenomenon.

Surprises happen. A squirrel shorts […]

2 Jul 2019

19 Years – Our Big Mistakes Are Your Powerful Lessons

By |2020-05-28T18:45:40-06:00July 2nd, 2019|Categories: Business Strategy, Current Events, Doug's Blog, Dream Teams, Leadership, Mindset and Motivation|Tags: , , , , , , , , , , , , , , |

Man Asking Questions, Mistakes and Business Lessons

A little over 19 years ago, my two business partners and I set off on the entrepreneurial journey that became Sunwapta Solutions. Over the years, we’ve had some successes, made some (costly) mistakes, and sometimes learned a few things.

People typically don’t learn much from easy success, aside from a false sense of security and overconfidence. Nor do they believe they will make the same mistakes you did – until they do.

I can’t prevent you from making any mistakes. Nor […]

22 Dec 2017

A Year of Reflections and Shining a Light on 2018

By |2017-12-22T21:13:37-07:00December 22nd, 2017|Categories: Business Strategy, Marketing, Sales, Software Development|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

A Year of Reflections and Shining a Light on 2018

Reflecting back over the last year, we’ve seen a number of local businesses close their doors and countless more struggle. It hasn’t been an easy year for us either.

Through tough times come some of the most valuable business lessons. The biggest one is to avoid facing tough times whenever you can. In my opinion, it is far better to be struggling with growth challenges.

Part of being in business for 17 years is making […]

18 Oct 2017

80/20 David and Goliath: The Power of Ideal Clients

By |2017-10-18T17:15:20-06:00October 18th, 2017|Categories: Business Strategy, Doug's Blog, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , |

80-20 David Goliath - Power of Ideal Clients

Your prospects naturally compare your business to what they perceive as your competition. If you want to get leads and acquire customers efficiently, you have to choose your market and ideal clients carefully.

It turns out how we feel about our achievements is relative to how we measure ourselves. How we perform in the future, is impacted by how we relate to the results of the measurement.

Harvard or MIT

If you graduate at the top […]

9 Jun 2017

5 Ways to Win Survivor Alberta – Business Edition

By |2017-06-27T14:23:25-06:00June 9th, 2017|Categories: Business Strategy, Doug's Blog, Marketing, Mindset and Motivation, Oilfield Pulse|Tags: , , , , , , , , , , , , , , , , , , , , , |

Win Survivor Alberta - Business Edition - Whitewater Rafting

The key to being the ultimate survivor in business in an extremely competitive landscape is to have a strategic plan. These five components will help you thrive.

Before I stopped watching television, I used to watch Survivor. One of my favourite scenes was an episode where Rupert stole shoes and other items from the other tribe, and then they used the pirated loot to trade for more useful – and untraceable – […]

19 May 2017

3 Questions To Ask Before Cutting The Marketing Budget

By |2017-05-19T12:49:17-06:00May 19th, 2017|Categories: Business Strategy, Doug's Blog, Marketing|Tags: , , , , , , , , , , , , |

Team Meeting - Questions For Marketing Budget

Most starting and early growth entrepreneurs are focused on costs. Shifting your mindset about marketing budget can change your results dramatically. These 3 questions help you do that.

The First Questions People Normally Ask

If you own a business and someone says you should use some powerful integrated marketing software that costs $800 per month – what is your first thought?

If an online marketing firm comes to you with a proposal to increase traffic and lead generation from your website and it will cost $4,000 a month […]

15 May 2017

Get Serious About Defining Your Ideal Clients

By |2017-10-18T16:52:05-06:00May 15th, 2017|Categories: Branding, Business Strategy, Doug's Blog, Marketing|Tags: , , , , , , , , , , , , , , , , , , , |

Define Ideal Clients - Strategic Marketing - Business Collage on Cube

One of the keys to strategic marketing is to make the best use of your limited resources for the greatest results. One of the most powerful drivers of marketing results is to define your ideal clients precisely.

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The best way to show how this works is to take you along on my latest journey to do just that for the online marketing services portion of our business.

A good strategy is just as much about what you will not […]