Marketing Strategy

7 Oct 2024

Planning Tips to Avoid the eCommerce Iceberg

By |2024-10-07T17:26:07-06:00October 7th, 2024|Categories: Business Strategy, eCommerce, Sales, Working on the Business|Tags: , , , , , , , , , , , , , , |

eCommerce and Retail

Implementing eCommerce at scale is not for the faint of heart. Yet, with some good eCommerce planning it can be done in phases and reduce both stress and risk.

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Once you attempt to scale any part of the business, you must make that part of the process more efficient. Once you do, you will inevitably find that some other part of your business becomes the limiting factor.

This moving bottleneck problem is true for eCommerce as well.

eCommerce Bottlenecks

Suppose you have a decent retail component […]

16 May 2021

Lessons in Business – Communicating 21 Years of Quiet Success

By |2021-05-16T19:35:54-06:00May 16th, 2021|Categories: Business Strategy, Manifast, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , |

Quiet Success, Trucks on Highway

What do you say when someone says, “So, what does your business do?” Communicating what success looks like for your customers is key.

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We don’t sell anything popular like pizza or chocolate. We aren’t spies or secret agents. Or superheroes who wear capes.

For almost 21 years, we’ve run a software and business consulting company that quietly serves other businesses.

This line of business is not as glamourous and sexy as it sounds. Really.

It is complex.

How Communicating Usually Works

Unlike financial planners, real estate […]

23 Jul 2020

How to Fight the Right Fight – Pick a Rising Trend

By |2020-07-23T00:08:39-06:00July 23rd, 2020|Categories: Business Strategy, Leadership, Mindset and Motivation|Tags: , , , , , , , , , , , , , , , |

Shipwreck on a rising tide.

“A rising tide raises all ships.” ~ John F. Kennedy

The tide is a metaphor for the overall economy. The theory is that if the overall economy is rising, everyone benefits. Conversely, if the tide is falling, everyone suffers.

Yet, is any of this consistently accurate? Does the tide affect every business the same?

Looking Closer at the Trends

To see the overall economy, you have to zoom way out. When you are at this level, you can’t easily see any details.

To find meaning – cause and effect – you […]

22 Dec 2017

A Year of Reflections and Shining a Light on 2018

By |2017-12-22T21:13:37-07:00December 22nd, 2017|Categories: Business Strategy, Marketing, Sales, Software Development|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

A Year of Reflections and Shining a Light on 2018

Reflecting back over the last year, we’ve seen a number of local businesses close their doors and countless more struggle. It hasn’t been an easy year for us either.

Through tough times come some of the most valuable business lessons. The biggest one is to avoid facing tough times whenever you can. In my opinion, it is far better to be struggling with growth challenges.

Part of being in business for 17 years is making […]

18 Oct 2017

80/20 David and Goliath: The Power of Ideal Clients

By |2017-10-18T17:15:20-06:00October 18th, 2017|Categories: Business Strategy, Doug's Blog, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , |

80-20 David Goliath - Power of Ideal Clients

Your prospects naturally compare your business to what they perceive as your competition. If you want to get leads and acquire customers efficiently, you have to choose your market and ideal clients carefully.

It turns out how we feel about our achievements is relative to how we measure ourselves. How we perform in the future, is impacted by how we relate to the results of the measurement.

Harvard or MIT

If you graduate at the top […]

18 Sep 2017

How to Avoid Setting Your New Salesperson Up For Failure

By |2017-09-19T12:25:35-06:00September 18th, 2017|Categories: Marketing, Oilfield Pulse, Sales, Working on the Business|Tags: , , , , , , , , , , , , , , , , , , , , |

The Elephant in the Room - Setting Up New Salesperson for Failure

As you grow your business and hire a new salesperson, you are likely leaving money on the table. Are you making one or more of these mistakes and setting your team up for failure?

Over the last few weeks, I’ve met several people who were hired to work […]

25 Jul 2017

Does Your Business Deserve the Marketing Results You Want?

By |2017-07-26T20:06:46-06:00July 25th, 2017|Categories: Branding, Doug's Blog, Marketing, Oilfield Pulse|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , |

Bags Over Head - Business Deserves Marketing Results

Are you holding both the business and your marketing team accountable for marketing results? Wise business leaders understand that effective marketing amplifies the message the company is already putting out – the two must be in sync.

Know What You Control

Three things that you control determine your perceived position in the market include your

  • Business strategy and how well you execute on it,
  • Company culture and the people who make that culture, and
  • Business processes and […]
11 Jul 2017

5 Powerful Moments on the Path to Get More Clients

By |2017-07-12T16:20:31-06:00July 11th, 2017|Categories: Doug's Blog, Go-Giver Coach, HubSpot Agency Partner, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Phoenix Rising From Fire - Path to Get More Clients

Most small businesses start with someone who has an innovative idea, or at least the desire to build a business around what they do. In most cases, these entrepreneurs fall into sales out of necessity. You either figure out how to get more clients, or you fail.

Our story started this way. Early successes led us to underestimate the power of mastering marketing and sales, both the skills and the […]

9 Jun 2017

5 Ways to Win Survivor Alberta – Business Edition

By |2017-06-27T14:23:25-06:00June 9th, 2017|Categories: Business Strategy, Doug's Blog, Marketing, Mindset and Motivation, Oilfield Pulse|Tags: , , , , , , , , , , , , , , , , , , , , , |

Win Survivor Alberta - Business Edition - Whitewater Rafting

The key to being the ultimate survivor in business in an extremely competitive landscape is to have a strategic plan. These five components will help you thrive.

Before I stopped watching television, I used to watch Survivor. One of my favourite scenes was an episode where Rupert stole shoes and other items from the other tribe, and then they used the pirated loot to trade for more useful – and untraceable – […]