By Doug Wagner|2020-09-16T23:34:10-06:00September 16th, 2020|
Entrepreneurs are risk-takers by nature. Often that means putting aside safety but, it doesn’t have to. Thinking a little more like an investor can mitigate risk and build some security into your business.
In my last article, I talked about Maslow’s hierarchy and its impacts on consumers (or overall market), your customers, and the people inside your business.
A business also has a hierarchy of needs distinct from the people in it.
For example, human physiological needs correspond to the parts […]
By Doug Wagner|2020-08-20T23:46:02-06:00August 19th, 2020|
Maslow’s hierarchy is often expressed as a pyramid and frequently used to explain the basics of human nature based on five levels of needs.
According to established historical lore, ancient Egyptians revered cats. Perhaps pyramids were built to house ancient kings, but that would not have stopped a cat from sitting on the top of one and looking down to watch everyone else.
Cats see things a little differently.
Maslow’s cat can help us better understand those needs […]
By Doug Wagner|2020-06-11T01:41:12-06:00June 10th, 2020|
Hiding from the truth will not serve you well, especially during a health and economic crisis like a pandemic.
Your business is always at risk. Maybe the threat is not immediate.
However, markets change. Products become obsolete. Often, a new competitor emerges. Tastes change. Often change is gradual. Sometimes it is relatively sudden. At times it is local in nature, and sometimes it is a global phenomenon.
By Doug Wagner|2020-05-28T18:45:40-06:00July 2nd, 2019|
A little over 19 years ago, my two business partners and I set off on the entrepreneurial journey that became Sunwapta Solutions. Over the years, we’ve had some successes, made some (costly) mistakes, and sometimes learned a few things.
People typically don’t learn much from easy success, aside from a false sense of security and overconfidence. Nor do they believe they will make the same mistakes you did – until they do.
I can’t prevent you from making any mistakes. Nor […]
By Doug Wagner|2018-01-03T19:05:21-07:00January 3rd, 2018|
Don’t get me wrong. The promise of social media automation is both alluring and useful.
Unless you have a dedicated social media team – a luxury few SMBs have – you have other tasks and responsibilities during your workday. As well, you might need the illusion of a 24/7 presence to address the different time zones and locations of your prospects, clients, and fans.
Scheduling posts is essential for most marketing teams, and we are not talking […]