Entrepreneurs are risk-takers by nature. Often that means putting aside safety but, it doesn’t have to. Thinking a little more like an investor can mitigate risk and build some security into your business.
In my last article, I talked about Maslow’s hierarchy and its impacts on consumers (or overall market), your customers, and the people inside your business.
A business also has a hierarchy of needs distinct from the people in it.
For example, human physiological needs correspond to the parts […]
Maslow’s hierarchy is often expressed as a pyramid and frequently used to explain the basics of human nature based on five levels of needs.
According to established historical lore, ancient Egyptians revered cats. Perhaps pyramids were built to house ancient kings, but that would not have stopped a cat from sitting on the top of one and looking down to watch everyone else.
Cats see things a little differently.
Maslow’s cat can help us better understand those needs […]
“A rising tide raises all ships.” ~ John F. Kennedy
The tide is a metaphor for the overall economy. The theory is that if the overall economy is rising, everyone benefits. Conversely, if the tide is falling, everyone suffers.
Yet, is any of this consistently accurate? Does the tide affect every business the same?
Looking Closer at the Trends
To see the overall economy, you have to zoom way out. When you are at this level, you can’t easily see any details.
To find meaning – cause and effect – you […]
More and more, we see examples of leadership that are less than stellar – including less than honest communication.
Part of this seems to be a win at all costs mentality where “at all costs” means any way you can – even if that includes lying, bullying, cheating, and changing the rules so you can win.
As someone who spent many years as a leader in the military and 20 years leading a business, I find this disheartening. Crony capitalism and other forms of cheating are not good […]
As we pass our 20th business anniversary for Sunwapta Solutions, I spent some time reflecting on some of the most popular questions we’ve received over the years.
- How did you come up with your company name?
- What’s up with all of the water?
It All Started When
Like all business owners, we spent a lot of time trying to come up with a name that was: interesting, meant something to us, and wasn’t already taken.
After much discussion, I searched a map of Alberta and landed on Sunwapta as a […]
Hiding from the truth will not serve you well, especially during a health and economic crisis like a pandemic.
Your business is always at risk. Maybe the threat is not immediate.
However, markets change. Products become obsolete. Often, a new competitor emerges. Tastes change. Often change is gradual. Sometimes it is relatively sudden. At times it is local in nature, and sometimes it is a global phenomenon.
Surprises happen. A squirrel shorts […]
A little over 19 years ago, my two business partners and I set off on the entrepreneurial journey that became Sunwapta Solutions. Over the years, we’ve had some successes, made some (costly) mistakes, and sometimes learned a few things.
People typically don’t learn much from easy success, aside from a false sense of security and overconfidence. Nor do they believe they will make the same mistakes you did – until they do.
I can’t prevent you from making any mistakes. Nor […]
Don’t get me wrong. The promise of social media automation is both alluring and useful.
Unless you have a dedicated social media team – a luxury few SMBs have – you have other tasks and responsibilities during your workday. As well, you might need the illusion of a 24/7 presence to address the different time zones and locations of your prospects, clients, and fans.
Scheduling posts is essential for most marketing teams, and we are not talking […]
Reflecting back over the last year, we’ve seen a number of local businesses close their doors and countless more struggle. It hasn’t been an easy year for us either.
Through tough times come some of the most valuable business lessons. The biggest one is to avoid facing tough times whenever you can. In my opinion, it is far better to be struggling with growth challenges.
Part of being in business for 17 years is making […]
Last month you had a healthy looking pipeline. So healthy you stopped actively prospecting and had to focus on meeting prospects, analyzing needs, and moving people through the funnel.
Now you are working on three to five hot prospects that just won’t close.
They were super excited at first. Now your leads won’t return your calls and emails go unanswered. You’ve even tried contacting other people in the organization to figure […]