Are you holding both the business and your marketing team accountable for marketing results? Wise business leaders understand that effective marketing amplifies the message the company is already putting out – the two must be in sync.
Know What You Control
Three things that you control determine your perceived position in the market include your
- Business strategy and how well you execute on it,
- Company culture and the people who make that culture, and
- Business processes and […]
Most small businesses start with someone who has an innovative idea, or at least the desire to build a business around what they do. In most cases, these entrepreneurs fall into sales out of necessity. You either figure out how to get more clients, or you fail.
Our story started this way. Early successes led us to underestimate the power of mastering marketing and sales, both the skills and the […]
Most businesses seem to hit trade shows as if they are a necessary evil for lead generation. They do what is needed, but don’t try to stand out. At a time when budgets are tight and trade show attendance is dropping, is this approach wise?
As I was walking through the Global Petroleum Show here in Calgary on Tuesday, I was struck by a few insights.
Fitting In – The 80/20 Rule
The key to being the ultimate survivor in business in an extremely competitive landscape is to have a strategic plan. These five components will help you thrive.
Before I stopped watching television, I used to watch Survivor. One of my favourite scenes was an episode where Rupert stole shoes and other items from the other tribe, and then they used the pirated loot to trade for more useful – and untraceable – […]
Arsheen Dhalla has been busy doing remarkable work in Zanzibar through the Daraja Foundation. Daraja means bridge in Swahili. During one of her infrequent visits to Calgary, I had the pleasure to sit down with her and listen to her story. There are many stories to tell. For the second video in the series, we decided to focus on Amina’s business story.
The first time Arsheen traveled to Zanzibar in this capacity, her […]
Most small and mid-sized businesses cannot clearly define the process they use for successful sales. This lack of clarity severely limits the growth potential of an SMB. Here’s why.
I didn’t say YOU can’t sell. If you’ve been in business or sales for a few years and are still around, you’ve probably figured something out that works for you.
In fact, I haven’t met very many business owners who don’t think they can sell or at least have someone on […]
When creating any online content, the first thing most people read is the headline. It either entices them to read it, or it doesn’t.
Your headline gets displayed on search results pages, social media shares, and in blog listings. In social sharing, posts with well-chosen images have several times the engagement and click through ratios if the headline is compelling.
The third factor is the text that introduces the article. This text description can originate from the meta description or the first part of the article […]
Most starting and early growth entrepreneurs are focused on costs. Shifting your mindset about marketing budget can change your results dramatically. These 3 questions help you do that.
The First Questions People Normally Ask
If you own a business and someone says you should use some powerful integrated marketing software that costs $800 per month – what is your first thought?
If an online marketing firm comes to you with a proposal to increase traffic and lead generation from your website and it will cost $4,000 a month […]
One of the keys to strategic marketing is to make the best use of your limited resources for the greatest results. One of the most powerful drivers of marketing results is to define your ideal clients precisely.
The best way to show how this works is to take you along on my latest journey to do just that for the online marketing services portion of our business.
A good strategy is just as much about what you will not […]
The oil and gas industry is notorious for riding the boom and bust cycles inefficiently. When oil is over $80 a barrel, the profits are large enough companies choose to ignore innovation and spend on growth instead. The problems compound the faster you grow until you can’t survive below $70 per barrel.
When prices are low, there is a slash and burn reaction because the company was never set up to be efficient. Now, the money and resources are not there to support creating efficiencies. […]