By Doug Wagner|2017-05-26T15:31:59-06:00May 24th, 2017|
When creating any online content, the first thing most people read is the headline. It either entices them to read it, or it doesn’t.
Your headline gets displayed on search results pages, social media shares, and in blog listings. In social sharing, posts with well-chosen images have several times the engagement and click through ratios if the headline is compelling.
The third factor is the text that introduces the article. This text description can originate from the meta description or the first part of the article […]
By Doug Wagner|2017-10-18T16:52:05-06:00May 15th, 2017|
One of the keys to strategic marketing is to make the best use of your limited resources for the greatest results. One of the most powerful drivers of marketing results is to define your ideal clients precisely.
The best way to show how this works is to take you along on my latest journey to do just that for the online marketing services portion of our business.
A good strategy is just as much about what you will not […]
The oil and gas industry is notorious for riding the boom and bust cycles inefficiently. When oil is over $80 a barrel, the profits are large enough companies choose to ignore innovation and spend on growth instead. The problems compound the faster you grow until you can’t survive below $70 per barrel.
When prices are low, there is a slash and burn reaction because the company was never set up to be efficient. Now, the money and resources are not there to support creating efficiencies. […]
By Doug Wagner|2017-04-27T18:48:22-06:00April 24th, 2017|
When you make mistakes, it is best to learn the lessons they teach you. Sometimes the lessons are about something else entirely – like time management and inbound marketing.
It all started when I was making my supper. I was a bit hungry and grabbed some baby potatoes to roast. I would usually eat one large potato or two medium ones. Baby potatoes are much smaller. Obviously, one large potato is the equivalent of about 50 baby potatoes.
Having made this mistake before, and being considerate of […]
By Doug Wagner|2017-04-20T17:30:44-06:00April 20th, 2017|
There are two main camps in online marketing: business is business and business is personal. The first camp paints itself as impersonal, professional, and aloof. The second acknowledges that people do business with people. When done right, letting your humanity shine through your marketing messages increases social media engagement – without losing the professional touch.
Virgin is Human
If you are considering any of the companies in the Virgin Group, you will probably find the personality of […]
By Doug Wagner|2017-05-26T17:44:19-06:00April 13th, 2017|
Arsheen Dhalla is busy doing remarkable work in Zanzibar through the Daraja Foundation. Daraja means bridge in Swahili. During one of her infrequent visits to Calgary, I had the pleasure to sit down with her and listen to her story. There are many stories to tell. For this first video in the series, we decided to focus on the development of life and business skills.
The Chicken Farm Club
Initially when Arsheen traveled to Zanzibar in this capacity, her work primarily centered on an orphanage and a local […]
By Doug Wagner|2017-04-12T11:10:41-06:00March 29th, 2017|
For most Oil and Gas (O&G) service companies, marketing works like this. You put money into it, and if it works, you get some leads. Marketing is an ongoing expense instead of an asset. Stop spending, and you stop getting results.
Sales work much the same way. The biggest difference is it is primarily composed of people. If customers are spending somewhere and you want more sales, you either motivate your sales team a little more or hire additional sales people.
There are two common types of sales people everyone talks […]