18
Sep 2017
25
Jul 2017
Does Your Business Deserve the Marketing Results You Want?
Are you holding both the business and your marketing team accountable for marketing results? Wise business leaders understand that effective marketing amplifies the message the company is already putting out – the two must be in sync.
Know What You Control
Three things that you control determine your perceived position in the market include your
- Business strategy and how well you execute on it,
- Company culture and the people who make that culture, and
- Business processes and […]
6
Sep 2016
How Does Your Value Stack Up In A New Market?
If you are unprepared or desperate, entering a new market can kill your business. Deep pockets won’t always save you either.
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Remember Target expanding into Canada back in 2013? They had deep pockets and resources. Then after a series of missteps, they pulled out roughly two years later, incurring financial losses in the billions.
Target Canada made a lot of mistakes starting with […]