Are you holding both the business and your marketing team accountable for marketing results? Wise business leaders understand that effective marketing amplifies the message the company is already putting out – the two must be in sync.
Know What You Control
Three things that you control determine your perceived position in the market include your
- Business strategy and how well you execute on it,
- Company culture and the people who make that culture, and
- Business processes and […]
If you are unprepared or desperate, entering a new market can kill your business. Deep pockets won’t always save you either.
Remember Target expanding into Canada back in 2013? They had deep pockets and resources. Then after a series of missteps, they pulled out roughly two years later, incurring financial losses in the billions.
Target Canada made a lot of mistakes starting with […]