Go-Giver Archives – Sunwapta Solutions

80/20 David and Goliath: The Power of Ideal Clients

By Doug Wagner|2017-10-18T17:15:20-06:00October 18th, 2017|Categories: Business Strategy, Doug's Blog, Marketing, Sales|Tags: 80/20 rule, Big Fish in Small Pond, Brand Strategy, business strategy, Clients, Customer Acquisition, David and Goliath, Entrepreneurship, Go-Giver, Ideal Client, Ideal Clients, Lead Generation, Malcolm Gladwell, marketing, Marketing Strategy, Perfect Client, sales, small business|

Your prospects naturally compare your business to what they perceive as your competition. If you want to get leads and acquire customers efficiently, you have to choose your market and ideal clients carefully.

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It turns out how we feel about our achievements is relative to how we measure ourselves. How we perform in the future, is impacted by how we relate to the results of the measurement.

Harvard or MIT

If you graduate at the top […]

Comparing Value in 2 Very Different Business Models

I recently spent $900 each on two totally different purchases and it got me thinking about the value relative to payment. Essentially both complied with Law of Value (The Go-Giver by Bob Burg and John David Mann) but for seemingly different reasons.
Dump truck and gravel business - small

The Gravel Drive

The first purchase was three big dump truck loads of gravel; roughly 30 cubic yards for our 200 yard long driveway. It was ¾ inch crush which means it had to be what is […]