Sales Archives – Page 3 of 11 – Sunwapta Solutions

11 Dec 2015

5 Marketing Blunders Almost Everyone Makes

By Doug Wagner|2017-06-02T15:44:13-06:00December 11th, 2015|Categories: Manifast, Marketing, Sales, The Good Men Project|

Chances are you are making one or more of these mistakes in your marketing. Knowing what they are can make all the difference.

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Over the last few 15 years in business, I’ve seen a lot of good and bad. I’ve attended a lot of learning events, lead workshops, consulted and spoken at numerous events. I’ve had the opportunity to observe what others say and do.

Maybe you’ve got it together all of the time, but from my view, pretty much everyone blunders at […]

1 Jun 2015

Marketing Your Business: Being Unique Or Useful

By Doug Wagner|2017-04-04T12:09:07-06:00June 1st, 2015|Categories: Business Strategy, Doug's Blog, Marketing, Sales|

Goats in a Tree - Be Useful

I’ve met a lot of really interesting entrepreneurs and business owners over the years. Almost every single one of them had either a passion for serving that made them stand out or a product or service offering that had great value.

In marketing people often refer to their unique selling proposition or selling point (USP).

The definition of unique is:

“Being the only one of its kind; unlike anything else.” ~ Google

Here is the thing.

Unless you […]

21 Apr 2015

Letting Go When Your Plans Go Sideways

By Doug Wagner|2017-04-13T12:25:06-06:00April 21st, 2015|Categories: Business Strategy, Doug's Blog, Marketing, Mindset and Motivation, Sales|Tags: business, failure, falling, getting back on horse, Horse, riding, story, success, tenacity|

Horse Head and Eyes - Letting Go and Holding On

Sometimes lessons come from places you don’t expect and still impact you many years later.

About 22 years ago, I was 28 and taking horse riding lessons. I rode English and if you are familiar with the style, the saddle is quite small compared to Western. I mention that because it becomes somewhat relevant later in this story.

I think I ended up in that style in the […]

26 Jan 2015

Reflections: Knowing Your Perfect Clients

By Doug Wagner|2017-04-03T11:17:18-06:00January 26th, 2015|Categories: Business Strategy, Doug's Blog, Marketing, Sales|

Ideal Customers Relationships Sales and Marketing

Who knows your clients best today?

Sales and Marketing

Your marketing team has likely defined the ideal client or target market. If they are good they’ve also built out avatars of what those clients look like. Online or offline they are generating leads for sales.

If you have a social media presence you might know who your followers are. If you are good at it you might be engaging well online and gaining further market insights; maybe even some […]

7 Jan 2015

Crossing The Bridge To Value

By Doug Wagner|2017-05-30T19:20:41-06:00January 7th, 2015|Categories: Doug's Blog, Go-Giver Coach, Marketing, Sales|Tags: 80/20 rule, adding value, bridge to value, business, client value, Creating Value, customer value, sales, sales process, small business, small business owner, Steps of the Sale, success, Working on the Business|

In this guest post by Certified Go-Giver Coach and Business Growth Authority Doug Wagner, you’ll learn how to move the selling process from non-productive to very productive…through a simple crossing of the bridge to value. Powerful!!

Enjoy Doug’s wisdom! – Bob Burg

I was conducting some sales training over a period of 3 days this past fall and observed something happening repeatedly during the practice sessions. When I reflected on my own […]

28 Oct 2014

Stop Jumping To Solutions – Why Listening Like a Man Is Killing Your Sales

By Doug Wagner|2017-04-11T13:04:35-06:00October 28th, 2014|Categories: Business Strategy, Doug's Blog, Marketing, Sales, The Good Men Project|

“8 Keys to breaking this habit and improving your sales (and your love life).”

Working on the business man strategy

Sometimes plans don’t unfold as you intended.

An explosion, an underground fire, and a five-day power outage in Calgary recently conspired to alter events for me. Rather than following my intended schedule, I got a chance to conduct some off-site sales training for a couple of days.

And I learned something about yet another male stereotype. We were doing some group role playing around asking […]

29 Sep 2014

5 Reasons You Need to Have a Red Ferrari To Sell

By Doug Wagner|2017-04-03T11:19:27-06:00September 29th, 2014|Categories: Business Strategy, Doug's Blog, Marketing, Sales|

Man Looking at Small Red Sports Car 4569562_s "Because stereotypes and sloppy thinking can be the death of any salesman."

My latest post on The Good Men Project. Two very common sales mistakes are fed by the way our brains latch onto stereotypes.

Learn how to use it to your sales advantage instead.

5 Reasons You Need to Have a Red Ferrari To Sell

16 Sep 2014

Trust is the Real Success Accelerator

By Doug Wagner|2017-04-12T13:03:09-06:00September 16th, 2014|Categories: Business Strategy, Current Events, Manifast, Sales|

“All things being equal, people will do business with and refer business to those people they know like and trust.” Bob Burg and John David Mann – The Go-Giver

At first glance the Go-Giver is a book about sales.

I agree. Following The 5 Laws will help you sell more.

The Laws apply to life and business as well.

Because they are largely about being human, building relationships and putting the interests of others first while being open to receiving.

We are focused on Joe and how his story relates to us.

But there is another […]

7 Sep 2014

You Can Run the Business, But You Can’t Hide

By Doug Wagner|2017-04-03T11:20:05-06:00September 7th, 2014|Categories: Doug's Blog, Leadership, Marketing, Sales|

Revolving door business woman and man leaving

"Is the moral fiber of corporate executives really on a rapid decline? Or are we just privy to more of the details, and therefore in a place of power to impact the outcomes?"

It is getting harder for companies to brush bad behavior under the carpet when their top executives mess up. This has both good and some dark implications on where things could go for businesses and society as a whole.

My latest article […]

6 Aug 2014

Change Your Focus to Client Value

By Doug Wagner|2017-04-12T13:01:47-06:00August 6th, 2014|Categories: Business Strategy, Manifast, Sales|

Maybe you just lost a big client or didn’t win a big proposal. Maybe you are just getting going in your business.

What is the first reaction when you have a cash flow shortage in your business?

If you are like 99% of people your first reaction is “I need more money, fast. How do I quickly get more money?”

You’ve now shifted the focus to you.

Not your client.

I recently caught myself thinking something like this. “How do I make another $10,000 dollars per month?”

If you go to try and sell something in this frame of mind, it will probably not go well. […]