In this guest post by Certified Go-Giver Coach, Doug Wagner, the very wise and successful entrepreneur takes inspiration from a book by Perry Marshall. Here, he looks at the famous “Pareto Principle” (a/k/a, “the 80/20 rule”), applying it to The Go-Giver and one’s overall business success.
Enjoy Doug’s wisdom! – Bob Burg
I recently read 80/20 Sales and Marketing by Perry Marshall and decided to apply some of […]
Maybe you just lost a big client or didn’t win a big proposal. Maybe you are just getting going in your business.
What is the first reaction when you have a cash flow shortage in your business?
If you are like 99% of people your first reaction is “I need more money, fast. How do I quickly get more money?”
You’ve now shifted the focus to you.
Not your client.
I recently caught myself thinking something like this. “How do I make another $10,000 dollars per month?”
If you go to try and sell something in this frame of mind, it will probably not go well. […]
There are things we should be doing in life and business. Sometimes you can try too hard to get someone to do something; even if you know it is good for them.
When I was young, I remember my mother cooking up liver for us. Fortunately, it was not often.
She would put a seemingly gigantic piece on each of our plates and tell us how good […]
I wrote a guest post for The Go-Giver Way about trust, influence and brand. Here is the introduction.
In this guest post, Certified Go-Giver Coach and hugely successful entrepreneur, Doug Wagner shares an excellent insight into how trust is the key to influence, and how both go a long way to your successful brand.
Enjoy Doug’s wisdom! – Bob Burg
Have a read and leave a comment here "Influence: In You We Trust".
So many companies spend so much time and money fixing problems.
Often it is self-inflicted. Sometimes things just happen.
They spend a fortune on marketing and sales to convince customers they are better than their competition.
Yet the simple truth is, the profit is in doing things right the first time.
Having to redo a job costs money. Looking at the profitability of 90% of businesses, they don’t have a lot of room to be wasting money.
In my recent post on […]
As an entrepreneur you are often creating something new in addition to wearing the sales hat.
I recently read a great blog post by Bob Burg, "The Biggest Problem With No Isn’t The No". I was typing an epic comment when I realized, this is pretty much a blog post.
As an entrepreneur creating something brand new, "No" has two meanings.
"No, I don't want what you are selling".
The no in sales is hard enough. And no, I mean yes, I need to read Go for No (on the list).
If it has been sold by someone in […]
I recently spent $900 each on two totally different purchases and it got me thinking about the value relative to payment. Essentially both complied with Law of Value (The Go-Giver by Bob Burg and John David Mann) but for seemingly different reasons.
The first purchase was three big dump truck loads of gravel; roughly 30 cubic yards for our 200 yard long driveway. It was ¾ inch crush which means it had to be what is […]
I stopped by one of our Sea Buckthorn bushes the other night for a snack. The berries are small and a little tart but packed with nutrition.
The bush is characterized by big sharp spikes, generally 1-2 inches long (2-5 cm). They make it difficult to get the fruit but you can as long as you are patient and careful.
It occurred to me.
I am not the bush’s ideal client!
The ideal client are the little birds that clean off the bush in […]
The shortest path to achieving your business goals may not be to aim directly at the destination.
“Always aim for the Moon, even if you miss, you’ll land among the stars.”
― W. Clement Stone
The meaning of this is that if you aim big, even if you miss you will still achieve great things.
But what if you actually want to hit the moon?
Aiming your spaceship at the moon is not the shortest and fastest way to get to the moon. […]
What you see as reality is not what I see. It is not just me or you.
It is everyone.
Everything you see, touch, smell, feel, hear or otherwise interact with is a construct and interpretation by your brain including the filters of your beliefs and world views.
The illusion of reality.
Once you understand this and that everyone sees and interprets the world differently it becomes a lot easier to get along with others, sell your products and services, and create […]