I stopped by one of our Sea Buckthorn bushes the other night for a snack. The berries are small and a little tart but packed with nutrition.
The bush is characterized by big sharp spikes, generally 1-2 inches long (2-5 cm). They make it difficult to get the fruit but you can as long as you are patient and careful.
It occurred to me.
I am not the bush’s ideal client!
The ideal client are the little birds that clean off the bush in a few hours. They spread the seeds further and the spikes or thorns don’t affect them much at all.
Your Ideal Clients
There are a quick set of lessons here:
- Do you know who your ideal clients are?
- Do you make it easy for them to get the fruit?
- Do you have thorns in place to protect you from potential hungry clients who you can’t serve well or they consume more than the product or service offered (the shrub itself)?
- Do you have it backwards and make it too hard for your ideal customers to get your fruit?