I’ve met a lot of really interesting entrepreneurs and business owners over the years. Almost every single one of them had either a passion for serving that made them stand out or a product or service offering that had great value.
In marketing people often refer to their unique selling proposition or selling point (USP).
The definition of unique is:
“Being the only one of its kind; unlike anything else.” ~ Google
Here is the thing.
Unless you […]
Sometimes lessons come from places you don’t expect and still impact you many years later.
About 22 years ago, I was 28 and taking horse riding lessons. I rode English and if you are familiar with the style, the saddle is quite small compared to Western. I mention that because it becomes somewhat relevant later in this story.
I think I ended up in that style in the […]
Who knows your clients best today?
Your marketing team has likely defined the ideal client or target market. If they are good they’ve also built out avatars of what those clients look like. Online or offline they are generating leads for sales.
If you have a social media presence you might know who your followers are. If you are good at it you might be engaging well online and gaining further market insights; maybe even some […]
In this guest post by Certified Go-Giver Coach and Business Growth Authority Doug Wagner, you’ll learn how to move the selling process from non-productive to very productive…through a simple crossing of the bridge to value. Powerful!!
Enjoy Doug’s wisdom! – Bob Burg
I was conducting some sales training over a period of 3 days this past fall and observed something happening repeatedly during the practice sessions. When I reflected on my own […]
Purpose or mission driven businesses are not only more satisfying to start, run and be employed at; they also tend to significantly outperform their competitors financially.
So I’ve been thinking a bit about mission or purpose driven businesses recently. There are more and more examples coming out where mission or purpose driven organizations are outperforming their competition.
In fact, two of the books I am reading right now touch on this very concept from a client attraction and retention perspective.
The first is “Getting Naked” by […]
“8 Keys to breaking this habit and improving your sales (and your love life).”
Sometimes plans don’t unfold as you intended.
An explosion, an underground fire, and a five-day power outage in Calgary recently conspired to alter events for me. Rather than following my intended schedule, I got a chance to conduct some off-site sales training for a couple of days.
And I learned something about yet another male stereotype. We were doing some group role playing around asking […]
"Because stereotypes and sloppy thinking can be the death of any salesman."
My latest post on The Good Men Project. Two very common sales mistakes are fed by the way our brains latch onto stereotypes.
Learn how to use it to your sales advantage instead.
"Is the moral fiber of corporate executives really on a rapid decline? Or are we just privy to more of the details, and therefore in a place of power to impact the outcomes?"
It is getting harder for companies to brush bad behavior under the carpet when their top executives mess up. This has both good and some dark implications on where things could go for businesses and society as a whole.
My latest article […]
Back in the dark ages, villagers and townspeople would often react to a rumor and then take action swiftly to bring justice upon the presumed guilty party without waiting for the authorities to resolve it. The more emotionally attached people were to the crime, the less real or confirmed information they needed to follow the crowd and exact revenge.
Unfortunately two things were often true:
In this guest post by Certified Go-Giver Coach, Doug Wagner, the very wise and successful entrepreneur takes inspiration from a book by Perry Marshall. Here, he looks at the famous “Pareto Principle” (a/k/a, “the 80/20 rule”), applying it to The Go-Giver and one’s overall business success.
Enjoy Doug’s wisdom! – Bob Burg
I recently read 80/20 Sales and Marketing by Perry Marshall and decided to apply some of […]