Marketing Archives – Page 5 of 13

11 Feb 2014

Change Your Focus to Client Value

By Doug Wagner|2017-04-03T11:23:16-06:00February 11th, 2014|Categories: Business Strategy, Doug's Blog, Go-Giver Coach, Marketing, Sales|

Maybe you just lost a big client or didn’t win a big proposal. Maybe you are just getting going in your business.

What is the first reaction when you have a cash flow shortage in your business?

If you are like 99% of people your first reaction is “I need more money, fast. How do I quickly get more money?”

You’ve now shifted the focus to you.

Not your client.

I recently caught myself thinking something like this. “How do I make another $10,000 dollars per month?”

If you go to try and sell something in this frame of mind, it will probably not go well. […]

6 Feb 2014

Why “Eat This, It Is Good For You!” Doesn’t Work in Business

By Doug Wagner|2017-04-03T11:23:29-06:00February 6th, 2014|Categories: Business Strategy, Doug's Blog, Marketing, Sales|

There are things we should be doing in life and business. Sometimes you can try too hard to get someone to do something; even if you know it is good for them.

Eat Your Liver

Boy refusing to eat food, customers choose what they want

When I was young, I remember my mother cooking up liver for us. Fortunately, it was not often.

She would put a seemingly gigantic piece on each of our plates and tell us how good […]

24 Jan 2014

Influence: In You We Trust

By Doug Wagner|2017-04-03T11:23:36-06:00January 24th, 2014|Categories: Business Strategy, Doug's Blog, Go-Giver Coach, Marketing, Sales|

Influence-in-you-we-trust

I wrote a guest post for The Go-Giver Way about trust, influence and brand. Here is the introduction.

In this guest post, Certified Go-Giver Coach and hugely successful entrepreneur, Doug Wagner shares an excellent insight into how trust is the key to influence, and how both go a long way to your successful brand.

Enjoy Doug’s wisdom! – Bob Burg

Have a read and leave a comment here "Influence: In You We Trust".

16 Dec 2013

The “First Time” Secret to Business Profit

By Doug Wagner|2017-04-04T16:00:12-06:00December 16th, 2013|Categories: Business Strategy, Doug's Blog, Marketing, Sales|

So many companies spend so much time and money fixing problems.

Often it is self-inflicted. Sometimes things just happen.

They spend a fortune on marketing and sales to convince customers they are better than their competition.

Yet the simple truth is, the profit is in doing things right the first time.

Excellence quality service reliability efficiency

Rework Costs

Having to redo a job costs money. Looking at the profitability of 90% of businesses, they don’t have a lot of room to be wasting money.

In my recent post on […]

18 Nov 2013

Entrepreneurs Must Push Through To “Yes”

By Doug Wagner|2017-04-03T11:25:05-06:00November 18th, 2013|Categories: Business Strategy, Doug's Blog, Manifast, Marketing, Sales|

As an entrepreneur you are often creating something new in addition to wearing the sales hat.

I recently read a great blog post by Bob Burg, "The Biggest Problem With No Isn’t The No". I was typing an epic comment when I realized, this is pretty much a blog post.

As an entrepreneur creating something brand new, "No" has two meanings.

The Sales No

"No, I don't want what you are selling".

The no in sales is hard enough. And no, I mean yes, I need to read Go for No (on the list).

If it has been sold by someone in […]

15 Nov 2013

Comparing Value in 2 Very Different Business Models

By Doug Wagner|2017-06-12T14:17:00-06:00November 15th, 2013|Categories: Business Strategy, Doug's Blog, Go-Giver Coach, Marketing, Sales|Tags: adding value, business, Go-Giver, Law of Value, Marketing Strategy|

I recently spent $900 each on two totally different purchases and it got me thinking about the value relative to payment. Essentially both complied with Law of Value (The Go-Giver by Bob Burg and John David Mann) but for seemingly different reasons.
Dump truck and gravel business - small

The Gravel Drive

The first purchase was three big dump truck loads of gravel; roughly 30 cubic yards for our 200 yard long driveway. It was ¾ inch crush which means it had to be what is […]

30 Aug 2013

Thorns and Your Ideal Customer

By Doug Wagner|2017-04-10T17:35:40-06:00August 30th, 2013|Categories: Doug's Blog, Leadership, Marketing, Sales|

Thorns and Ideal Customers Sea Buckthorn Bush I stopped by one of our Sea Buckthorn bushes the other night for a snack. The berries are small and a little tart but packed with nutrition.

The bush is characterized by big sharp spikes, generally 1-2 inches long (2-5 cm). They make it difficult to get the fruit but you can as long as you are patient and careful.

It occurred to me.

I am not the bush’s ideal client!

The ideal client are the little birds that clean off the bush in […]

22 Aug 2013

Chasing the Moon or Catching Customers

By Doug Wagner|2017-04-11T13:07:16-06:00August 22nd, 2013|Categories: Business Strategy, Doug's Blog, Marketing, Sales|

Business man chasing catching moon success goals The shortest path to achieving your business goals may not be to aim directly at the destination.

“Always aim for the Moon, even if you miss, you’ll land among the stars.”

― W. Clement Stone

The meaning of this is that if you aim big, even if you miss you will still achieve great things.

But what if you actually want to hit the moon?

Chasing the Moon

Aiming your spaceship at the moon is not the shortest and fastest way to get to the moon. […]

7 Aug 2013

Illusions at Work and Business

By Doug Wagner|2017-04-03T11:26:43-06:00August 7th, 2013|Categories: Books and Courses, Doug's Blog, Leadership, Marketing, Mindset and Motivation, Sales|

What you see as reality is not what I see. It is not just me or you.

It is everyone.

Everything you see, touch, smell, feel, hear or otherwise interact with is a construct and interpretation by your brain including the filters of your beliefs and world views.

The illusion of reality.

Illusions at Work and Business

Once you understand this and that everyone sees and interprets the world differently it becomes a lot easier to get along with others, sell your products and services, and create […]

30 Jul 2013

3 Ways You May Be Stealing Success From Your Business

By Doug Wagner|2017-04-12T13:24:18-06:00July 30th, 2013|Categories: Doug's Blog, Leadership, Marketing, Mindset and Motivation, Sales|

No theft stealing focus business success When we spend time doing things that don’t add value and pretending it is work we are stealing. The only question is from whom?

The Law of Value states:

“Your true worth is determined by how much more you give in value than you take in payment.”

Bob Burg and John David Mann – The Go-Giver

Stealing From Your Employer

As an employee you are paid to deliver value to your employer that far surpasses the amount of money you take in payment. The more […]