Doug’s Blog

9 Jan 2017

Nasty Politics: 5 Emerging Trends to Watch in Marketing

By | 2017-04-12T11:20:07+00:00 January 9th, 2017|Categories: Doug's Blog|

Crocodile showing nasty trends in politics and marketing

The US election is finally (sort of) over.

After one of the most bitterly fought primaries and general elections, the only thing I can predict with some certainty is that volatility is going to continue politically and we are going to feel the impact on business here in Alberta.

What I am seeing are some trends around branding, media, communications and marketing that we should all find disturbing. They play to our natural instincts and are therefore dangerous to critical thinking. They manipulate […]

6 Dec 2016

The Mystery in Marketing

By | 2017-04-03T11:06:36+00:00 December 6th, 2016|Categories: Business Strategy, Doug's Blog, Marketing, Oilfield Pulse, Sales|

Alien Spaceship X-Files

The Truth is Out There

This month’s theme (Oilfield Pulse) is about conspiracy theories. This theme immediately got me reminiscing about the X-Files television series. It is possible, that somewhere behind all the woes we are facing as a province and industry, there is cigarette smoking man who is somehow in on it.

Or, maybe the truth is more mundane.

It could be that we still don’t have those pipelines because people don’t want them in their backyard for an abstract benefit […]

3 Nov 2016

Fear, the Sounds of Silence, and Some Marketing Strategies

By | 2017-06-12T14:25:51+00:00 November 3rd, 2016|Categories: Business Strategy, Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , , , |

Like many people, I’ve been following the U.S. election. It has become nasty and full of hate. The Internet, the media, and social media are amplifying the effect. A year ago, we watched the Conservative Party try a few...

6 Oct 2016

The Hidden Costs of Failing to Innovate in Sales

By | 2017-04-04T17:45:18+00:00 October 6th, 2016|Categories: Business Strategy, Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , , |

What are you doing to innovate how you market and sell your products and services? If you are trying to survive and even thrive at today’s oil prices, these two functions are the key to competing and staying profitable.

6 Sep 2016

How Does Your Value Stack Up In A New Market?

By | 2017-07-12T19:42:21+00:00 September 6th, 2016|Categories: Branding, Business Strategy, Doug's Blog, Marketing, Oilfield Pulse|Tags: , , , , , , , , , , , , , , , , , , , , , |

Target Misunderstood Value in Canada - A New Market

If you are unprepared or desperate, entering a new market can kill your business. Deep pockets won’t always save you either.

Remember Target expanding into Canada back in 2013? They had deep pockets and resources. Then after a series of missteps, they pulled out roughly two years later, incurring financial losses in the billions.

Target Canada made a lot of mistakes starting with […]

23 Aug 2016

The Hidden Traps When Manipulating Fear, Hate and Hope

By | 2017-04-12T11:22:37+00:00 August 23rd, 2016|Categories: Doug's Blog|

Spooky black cat eyes

You don’t have to be a Sith Lord to misuse the power of fear in your marketing. But you must embrace ownership of the consequences.

“Impressive. Most impressive. Obi-Wan has taught you well. You have controlled your fear. Now, release your anger. Only your hatred can destroy me.” ~ Darth Vader

Selling Fear

Marketers have been peddling fear for years. Politicians and their campaigns have become adept at marketing and selling fear.

Fear sells.

One problem with attracting people […]

7 Jul 2016

Are You Riding The Trends Or Being A Trendsetter?

By | 2017-04-03T11:08:55+00:00 July 7th, 2016|Categories: Business Strategy, Doug's Blog, Oilfield Pulse|

Riding Trends or Trendsetter

Earlier today I was reading the Calgary Metro (Monday, June 6, 2016). The story “Albertans see it half-empty” quoted the results of a poll of Albertans that stated:

  • 47% think things are going to get worse before they get better, and
  • Only 38% believe we’ve hit bottom, and things are going to start recovering.

Is it going to rain on August 15th?

The trend is for a warm, dry summer. August is usually pretty decent in Alberta. I […]

27 Jun 2016

Who is the Hero In Your Story?

By | 2017-04-03T11:09:16+00:00 June 27th, 2016|Categories: Business Strategy, Doug's Blog, Marketing, Sales, The Good Men Project|Tags: , , , , , , , , , , , , , , , , |

Who Is The Hero in Your Story

Great leaders and businesses have a story to tell. The best understand who the hero should be.

Many men have lost their place in the bigger story. We bought into one narrative that has not worked out and are now struggling to find a new one as the world rapidly shifts underneath us. Some are looking for a hero, and some are seeking to become one again. We […]

31 May 2016

Attempting to Control Disasters in a Random World

By | 2017-04-03T11:10:01+00:00 May 31st, 2016|Categories: Doug's Blog|

Grass Fire - Controlling Disasters

We can’t anticipate or control everything, but we can prepare our businesses and lives for dealing with crisis with a little less stress.

This past Saturday (in April 2016), a neighbor was cutting their long grass with a lawn tractor. It has been a dry winter and spring here, and the parched grass caught fire under the mower. The young man sat on the tractor trying to swat the growing flames out […]