Oil and Gas

15 Jun 2017

Be Interesting – How to Win Leads at Trade Shows

By |2017-06-16T19:08:29-06:00June 15th, 2017|Categories: Branding, Doug's Blog, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , |

Reporter - Be Interesting Win Leads At Trade Shows

Most businesses seem to hit trade shows as if they are a necessary evil for lead generation. They do what is needed, but don’t try to stand out. At a time when budgets are tight and trade show attendance is dropping, is this approach wise?

As I was walking through the Global Petroleum Show here in Calgary on Tuesday, I was struck by a few insights.

Fitting In – The  80/20 Rule

The […]

2 May 2017

Change or Die: Thriving In Turbulent Times

By |2017-05-02T00:37:18-06:00May 2nd, 2017|Categories: Business Strategy, Doug's Blog, Oilfield Pulse, Working on the Business|Tags: , , , , , , , , , , , , , , , , |

Innovation and Thriving in Turbulent Times - Movie Scene Clapper

The oil and gas industry is notorious for riding the boom and bust cycles inefficiently. When oil is over $80 a barrel, the profits are large enough companies choose to ignore innovation and spend on growth instead. The problems compound the faster you grow until you can’t survive below $70 per barrel.

When prices are low, there is a slash and burn reaction because the company was never set up to be efficient. Now, the money and resources are not there to support creating efficiencies. […]

12 Apr 2017

5 Powerful Exercises to Rehab Your Business

By |2017-04-12T16:44:29-06:00April 12th, 2017|Categories: Business Strategy, Doug's Blog, Oilfield Pulse, Working on the Business|Tags: , , , , , , , , , , , , , |

5 Exercises to Rehab Your- Business Think Outside Box

In rehab, you engage with experts and specialists to get through the first few stages of recovery. You can also speed it along by outsourcing to clinics outside of the public health care system.

At some point, you have to do some of the work on your own. If the exercises are too complicated or time-consuming, most people won’t do them.

So here are some simple but powerful exercises you can do to rehab your business. You will get stronger faster, by pushing the exercises […]

29 Mar 2017

If Marketing Is a Growing Asset, Would You Invest More?

By |2017-04-12T11:10:41-06:00March 29th, 2017|Categories: Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , |

Marketing Assets Factory

For most Oil and Gas (O&G) service companies, marketing works like this. You put money into it, and if it works, you get some leads. Marketing is an ongoing expense instead of an asset. Stop spending, and you stop getting results.

Sales Assets

Sales work much the same way. The biggest difference is it is primarily composed of people. If customers are spending somewhere and you want more sales, you either motivate your sales team a little more or hire additional sales people.

There are two common types of sales people everyone talks […]