Who knows your clients best today?
Your marketing team has likely defined the ideal client or target market. If they are good they’ve also built out avatars of what those clients look like. Online or offline they are generating leads for sales.
If you have a social media presence you might know who your followers are. If you are good at it you might be engaging well online and gaining further market insights; maybe even some […]
Doug Wagner takes on the three seemingly simple requirements for getting what you want.
There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it.” ~Napoleon Hill
While on the surface it seems simple; this is one of my favorite quotes because it brings so many great concepts together.
As the pace of […]
For any business that employs workers, keeping employees safe and motivated should be a going concern. In an office environment risks are typically quite a bit lower.
If you are running a business that employs trades, operates machinery, involves drivers, involves health related occupations, etc… the risks of serious workplace incidents go way up.
I like to assume that all business owners and leaders actually care about the employees getting seriously injured or killed. We are talking employees who are real people and whose lives can be impacted significantly.
There are […]
Joe is a really strong swimmer. Every day during the summer he swims out and around a small island in the lake near his home. The total swim is about 50 lengths of a standard pool. Joe has been doing this swim regularly for over 8 years.
As Joe arrives he notices a few other swimmers out on the small lake. Not as many as on the weekend but this is a […]
In this guest post by Certified Go-Giver Coach and Business Growth Authority Doug Wagner, you’ll learn how to move the selling process from non-productive to very productive…through a simple crossing of the bridge to value. Powerful!!
Enjoy Doug’s wisdom! – Bob Burg
I was conducting some sales training over a period of 3 days this past fall and observed something happening repeatedly during the practice sessions. When I reflected on my own […]
We all know that we are competing for business in a competitive world. We claim our people are our advantage. Or our product. Or some other magical ingredient.
Yet it is my experience that there are usually a number of factors that come together into a system of excellence rather than a single thing. High performing systems are composed of many parts including the people in them.
So what does that look like?
As a business owner […]
Visionary business leaders and entrepreneurs are attracted to ideas. We get excited by them in fact. They idea of accomplishing something amazing or new can keep us motivated when most other people will quit.
At least until something distracts us and we have a new passion of the day.
Or until a crisis comes along that forces us off our path.
Distractions, whether from a crisis or from new ideas, are generated by our emotional […]
Purpose or mission driven businesses are not only more satisfying to start, run and be employed at; they also tend to significantly outperform their competitors financially.
So I’ve been thinking a bit about mission or purpose driven businesses recently. There are more and more examples coming out where mission or purpose driven organizations are outperforming their competition.
In fact, two of the books I am reading right now touch on this very concept from a client attraction and retention perspective.
The first is “Getting Naked” by […]
I was just thinking about how the two camps around resolutions: those who “make and break them” every year and those who say they “don’t believe in making any”.
The second camp realize that they will break them so they don’t bother; the pessimistic or realistic view.
The first camp remains optimistic and tries to make “this” year different. Yet, unfortunately most will fail to reach their goals.
Which camp are you in?
It is quite odd that most business owners and entrepreneurs are not actually business builders by nature. Yet, building a business is your primary role when you start and try to grow a business.
Most business owners started their business because they were good at something… their products and services. Or they were visionaries creating something brand new. But it was still about the product or service.
That was true for us. We were really good at systems, technology and projects. […]