Trade Show

15 Jun 2017

Be Interesting – How to Win Leads at Trade Shows

By | 2017-06-16T19:08:29+00:00 June 15th, 2017|Categories: Branding, Doug's Blog, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , |

Reporter - Be Interesting Win Leads At Trade Shows

Most businesses seem to hit trade shows as if they are a necessary evil for lead generation. They do what is needed, but don’t try to stand out. At a time when budgets are tight and trade show attendance is dropping, is this approach wise?

As I was walking through the Global Petroleum Show here in Calgary on Tuesday, I was struck by a few insights.

Fitting In – The  80/20 Rule

The […]