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Business Strategy: What Do You Really Want to Optimize?

By Doug Wagner|2017-06-21T15:53:41-06:00February 21st, 2010|Categories: Business Strategy, Doug's Blog, Leadership|Tags: business, business growth, Business Optimization, Business Performance, business strategy, business success, Clients, Customers, entrepreneur, Entrepreneurship, innovation, Selling Your Business, small business, small business owner, strategy, Working on the Business|

Before you spend resources on improving your business performance, it is best to know where you want to go. This means getting clear on your business strategy.

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Improving Business Performance

There are two main ways of improving business performance:

Optimization – Making things better, best practices, incremental improvements,
Innovation – Doing different things, doing things differently, leaping past the competition.

It is easy to think there is a magic bullet for optimizing your business’s performance. […]

Marketing Budget Allocation For Results

As per the last two posts (The Value of a New Customer and Marketing Budget 101) I talked about one way of determining your marketing/sales budget.

If you want a simpler method, allocate a percentage of total revenue.

Now the question is where to spend your money for maximum effect.

There are basically four sources of future sales:

Existing customers,
Referrals (word of mouth),
Prospecting, cold calling and networking, and
New leads from marketing.

You will want to allocate funding (or effort) to […]