Malcolm Gladwell

18 Oct 2017

80/20 David and Goliath: The Power of Ideal Clients

By | 2017-10-18T17:15:20+00:00 October 18th, 2017|Categories: Business Strategy, Doug's Blog, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , |

80-20 David Goliath - Power of Ideal Clients

Your prospects naturally compare your business to what they perceive as your competition. If you want to get leads and acquire customers efficiently, you have to choose your market and ideal clients carefully.

It turns out how we feel about our achievements is relative to how we measure ourselves. How we perform in the future, is impacted by how we relate to the results of the measurement.

Harvard or MIT

If you graduate at the top […]