What are you doing to innovate how you market and sell your products and services? If you are trying to survive and even thrive at today’s oil prices, these two functions are the key to competing and staying profitable.
If you are unprepared or desperate, entering a new market can kill your business. Deep pockets won’t always save you either.
Remember Target expanding into Canada back in 2013? They had deep pockets and resources. Then after a series of missteps, they pulled out roughly two years later, incurring financial losses in the billions.
Target Canada made a lot of mistakes starting with […]
You don’t have to be a Sith Lord to misuse the power of fear in your marketing. But you must embrace ownership of the consequences.
“Impressive. Most impressive. Obi-Wan has taught you well. You have controlled your fear. Now, release your anger. Only your hatred can destroy me.” ~ Darth Vader
Marketers have been peddling fear for years. Politicians and their campaigns have become adept at marketing and selling fear.
One problem with attracting people […]
Earlier today I was reading the Calgary Metro (Monday, June 6, 2016). The story “Albertans see it half-empty” quoted the results of a poll of Albertans that stated:
- 47% think things are going to get worse before they get better, and
- Only 38% believe we’ve hit bottom, and things are going to start recovering.
Is it going to rain on August 15th?
The trend is for a warm, dry summer. August is usually pretty decent in Alberta. I […]
Great leaders and businesses have a story to tell. The best understand who the hero should be.
Many men have lost their place in the bigger story. We bought into one narrative that has not worked out and are now struggling to find a new one as the world rapidly shifts underneath us. Some are looking for a hero, and some are seeking to become one again. We […]
The Numbers Are Not Pretty
“I’ve never been much of a fighter, apologies for what you’re about to see” ~ Ser Davos, Game of Thrones
What is the normal price of oil?
When looking at this chart, it is evident that, just like the weather, there is no normal. We can talk about […]
We can’t anticipate or control everything, but we can prepare our businesses and lives for dealing with crisis with a little less stress.
This past Saturday (in April 2016), a neighbor was cutting their long grass with a lawn tractor. It has been a dry winter and spring here, and the parched grass caught fire under the mower. The young man sat on the tractor trying to swat the growing flames out […]
The past is gone. It is only an illusion that we can get it back. Good men must make the future great instead.
Have you ever had one of those experiences with other people where the moment was spontaneous, fun, and memorable? Then you try to make it happen the next year again, but it doesn’t seem to be quite as good? There is only one first time. The older you get, the more you are likely to want to hold onto the […]
Sometimes you can take a path in your business that isn’t right for you. Your choices matter.
I know more than a few men who’ve started what they thought was the perfect business for themselves. Once momentum kicks in it can get hard to change direction. The biggest trap ends up being the one we make in our heads.
One example is the expert industry. There are variations, but the formula is pretty straight forward. You start […]
Businesses must walk a fine balance between innovation and standardization.
I don’t usually mention this, but I initially studied to be an engineer before circumstances sent me off on a different path. Maybe that training causes me to notice things or maybe seeing patterns is just a part of me.
Quite a few years ago, I observed something about Calgary road designs. It seems like every major intersection project was an […]