I recently caught some of the speakers at Susan Baroncini-Moe's Guinness World Record attempt at the longest uninterrupted web cast. As of this writing she is allegedly the new record holder.
I happened to win a free copy of a book for being quick on Twitter (live Tweeting quantity). My closest competitor did taunt me mid way through (her mistake). Not that I am competitive.
It just arrived the other day in a standard brown envelope. Upon opening the envelope I saw this:
Susan also happens to be the owner of Business in Blue Jeans (a business and marketing consulting firm based in Indianapolis, Indiana).
So this little surprise made me smile. She didn't miss a opportunity to reinforce her marketing and branding message.
And the book by Paul Gillin and Eric Schwartzman looks really good too (Social Marketing to the Business Customer).
What little things are you doing right to make a big difference?