“Why? Why? Why?” said with your best Jack Nicholson impersonation (think the Witches of Eastwich movie where Jack plays “gasp” the devil).

Why should you have a mission? Why should you have a vision? Why should your goals and business strategy be tied to these things?

Many (most?) people strive to find a higher purpose or meaning in life; especially once they become aware of their mortality.

Some people, including many business owners strive to create a legacy… to live beyond the grave through their business or some other mechanism.

As someone recently said in a seminar recently. Once you are gone, no matter how important you think you are, the world will quickly adjust to you not being there; life goes on. As proof: when you go to a funeral, everyone is sad and there is a lot of crying. Then it is over, and everyone goes and has lunch.

Similarly, many people fix up and renovate their homes when they are selling them. You don’t actually enjoy the fruits of your labor.

Don’t separate work and purpose in your life if you don’t have to. Purpose is one of the biggest and lasting intrinsic motivators; for you and for your employees.

Have fun. Live with purpose. While you live.

“Why? Why? Why?”

Your mission and vision define your purpose. Create a business with purpose (on purpose).