Lately, I've been talking in my blog about what it is to be an entrepreneur. Working on the business versus in the business. Strategy versus busy work. Keeping customer happy, etc.

Is it all talk and no action?

Not at all.

Sure I blog about the things that I find interesting or attract my attention. If I am focused on something, it get's more attention over a period of time in the business.

We have been in business almost 10 years now which is an accomplishment in and of itself. We have had the pleasure of working with and building great software applications for some pretty significant world-class companies.

Lately I have been revisiting our strategy; our vision for the next 5 to 10 years. Both where we want to be and how we will get there. I've been involving our entire team when I can.

The good news is that the vision and strategy is more vibrant and clear than it has ever been. I've determined better ways to document and share it too.

There are no drastic about faces required.

It involves doing more of the same development work; delivering top-notch software products to customers. The big changes are: new offerings in new markets, more focus, increased speed to market and a lot more emphasis on marketing and sales.

Work is also happening on the planning details and the execution.

Sure we get busy "doing". But we are committed to action on our strategy.

Talk and action.

Afterall, action with no talking is just confusion when more than one person is involved.

The proof? Well that is 3-5 years out.

P.S. I'll cover the public facing part of the strategy in future posts.