Thorns and Your Ideal Customer

Thorns and Ideal Customers Sea Buckthorn BushI stopped by one of our Sea Buckthorn bushes the other night for a snack. The berries are small and a little tart but packed with nutrition.

The bush is characterized by big sharp spikes, generally 1-2 inches long (2-5 cm). They make it difficult to get the fruit but you can as long as you are patient and careful.

It occurred to me.

I am not the bush’s ideal client!

The ideal client are the little birds that clean off the bush in a few hours. They spread the seeds further and the spikes or thorns don’t affect them much at all.

Your Ideal Clients

There are a quick set of lessons here:

  • Do you know who your ideal clients are?
  • Do you make it easy for them to get the fruit?
  • Do you have thorns in place to protect you from potential hungry clients who you can’t serve well or they consume more than the product or service offered (the shrub itself)?
  • Do you have it backwards and make it too hard for your ideal customers to get your fruit?
By | 2017-04-10T17:35:40+00:00 August 30th, 2013|Categories: Doug's Blog, Leadership, Marketing, Sales|

About the Author:

Doug Wagner is an entrepreneur, President and Co-founder of Sunwapta Solutions. Sunwapta's mission is to help businesses transform from surviving to thriving, sustainable growth. From strategy to implementation, this means marketing, sales, managing your brand and delivering consistent value. Get more clients and keep them.