Google Shoots at the Microsoft Tree

Using metaphors can be dangerous when you don't really understand how they came about. I came across the following in an e-newsletter today.

"Google fired another shot across Microsoft's bough in the battle for cloud dominance with the release of a tool that eases the migration from Outlook to Google Apps."

I now have vision in my head of a Redmond tree like the one in Avatar, but bigger.

Interestingly, the linked  article starts off with yet another war based metaphor in the title; Google Blitzes Microsoft With Outlook Migration Tool. I wonder how many people these days know where/how the war-time meaning of blitz originated . Not sure if the release of a migration tool counts as overwhelming force but it is a catchy title.

Besides, any techies out there would realize Microsoft is more of a forest (or forest of forests), than a tree. Which tree do you shoot at next? What if the trees can shoot back?

By | 2017-04-03T11:54:34+00:00 May 27th, 2010|Categories: Doug's Blog|

About the Author:

Doug Wagner is an entrepreneur, President and Co-founder of Sunwapta Solutions. Sunwapta's mission is to help businesses transform from surviving to thriving, sustainable growth. From strategy to implementation, this means marketing, sales, managing your brand and delivering consistent value. Get more clients and keep them.