What Does the Other Person Really Want?

We often go into a situation with preconceived notions about what we want and what the benefits are to the other person or organization.

This applies to partnerships, client relationships, vendor relationships, employee-employer relationships, and personal relationships.

Don't jump to the solution until you really understand the problem.

Otherwise your hammer will make everything a nail.

How do you get this understanding?

You ask and then… listen.

Simple in concept? You bet. Hard for most of us to pull off consistently? Certainly or the world of relationships would be a lot simpler.

Business Owners

What are your personal goals? Does your role in the business align with your passion? How will the business work for you to create the life you want? If you have partners, you need to ask and resolve this.

Clients

Does your client really have the problem your solution fits? Do they care enough about it to want to spend money, time and incur "risk" to solve it? What are their business and personal goals? Etc. Only after you build trust and understand the real problems and needs can you earn the right to present a solution.

Employees

As employers it is easy to assume that employees want certain things. You need to build an environment of trust and open communication. Only then will most employees tell you what they want from the relationship with their employer.

While the onus is perceived to be on the employer by most employees, it is probably wise for employees to share their career goals and passions with their employer. How can you get want you want from your career if you don't ask?

Conclusion

We need to avoid presenting solutions as fixes to every problem. Understand the problem first. Build trust and open communication and ask.

Sometimes, the other person doesn't understand the problem, issues or what they really want. This is where you can shine…. help the other person figure it out. Then once they agree that it is a problem in the first place and they want a solution… well, then it is time to present your solution… but only if it fits.

What does the other person (party) really want?

By | 2017-04-03T12:20:51+00:00 November 13th, 2009|Categories: Business Strategy, Doug's Blog, Marketing, Mindset and Motivation, Sales|

About the Author:

Doug Wagner is an entrepreneur, President and Co-founder of Sunwapta Solutions. Sunwapta's mission is to help businesses transform from surviving to thriving, sustainable growth. From strategy to implementation, this means marketing, sales, managing your brand and delivering consistent value. Get more clients and keep them.