I was watching the breakfast show on TV this morning. Tide had a commercial talking about how environmentally friendly their product was. Their detergent is 2x concentrated reducing plastic in the packaging by 47% and allowing them to use less diesel fuel shipping it.
Yup, these are good things right?
The only problem is that every other detergent is exactly the same. In fact I saw one that was 4x concentrated.
Yet they are implying they are different… better even.
I think the days of putting a "spin" on the routine and calling it differentiation are quickly disappearing.
If you are going to claim something, you need to be real with your customers.