Tide, Things are a Changing

I was watching the breakfast show on TV this morning. Tide had a commercial talking about how environmentally friendly their product was. Their detergent is 2x concentrated reducing plastic in the packaging by 47% and allowing them to use less diesel fuel shipping it.

Yup, these are good things right?

The only problem is that every other detergent is exactly the same. In fact I saw one that was 4x concentrated.

Yet they are implying they are different… better even.

I think the days of putting a "spin" on the routine and calling it differentiation are quickly disappearing.

If you are going to claim something, you need to be real with your customers.

By |2017-04-03T12:22:57+00:00September 29th, 2009|Categories: Doug's Blog, Marketing, Sales|

About the Author:

Doug Wagner is an entrepreneur, President and Co-founder of Sunwapta Solutions. Sunwapta's mission is to help businesses transform from surviving to thriving, sustainable growth. From strategy to implementation, this means marketing, sales, managing your brand and delivering consistent value. Get more clients and keep them.