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October 2015
Marketing that doesn’t lead to better sales performance is killing your business potential. We have been talking to numerous business owners who have a number of the basic marketing pieces in place, yet aren’t seeing the results that they expect. This reminds me of the old saying: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." ~ John Wanamaker Average marketing generates some leads. Good marketing generates lots of leads but you have to weed out the non-buyers. Effective marketing attracts the people who will buy. In this fast paced 90 minute [...]
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Do you want more clients or customers? Over the past 15 years, I've run into few business owners or entrepreneurs who said they didn't want more. In fact, for most small business owners, getting more clients is a major struggle. So to help you with that we're putting together a very special event to share "5 Powerful Ways To Get More Clients" and are launching it during Small Business Week. We will cover 5 of the most effective strategies, skills and techniques you can use for your marketing and sales right away along with a few great examples. If you [...]
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Getting Results From Your Marketing Strategy What do the master marketers do that most don't? One of the hidden secrets to marketing is that most businesses have access to some pretty powerful tools and strategies but that few can put them together into an effective plan that generates consistent results. This workshop will arm you with the tools, strategies and action plan you need to draw your perfect clients to you. Even better, we throw in some one-on-one dedicated Kick-Start and Growth Facilitation sessions to ensure that the plan gets implemented after the workshop. Most business owners can set goals [...]
Find out moreNovember 2015
This is a combination in person (Calgary) and online (GoToWebinar) event. Getting Clients Even In Lean Times For most entrepreneurs, the most challenging part of business is getting enough clients. Whether you are trying to start a new venture, worried about surviving during a tough market or seeking to grow your business; attracting and retaining clients is critical. Few people can even agree on what marketing is or the value it plays in your business. Even fewer know how to maximize its effectiveness. Sales are something you just figure out along the way (or don’t). At the end of the [...]
Find out moreDecember 2015
This is a combination in person (Calgary) and online (GoToWebinar) event. Building Teams That Win In Any Economy As a business owner or entrepreneur, you have to deal with a lot of concurrent challenges. When you have a solid team working with you, it alleviates a lot of the pressure on you. To keep a team at a high level of performance, you must start with a commitment to excellence throughout the organization. Once you are clear on what the mission, vision, and goals are at any point in time, you can define the organizational impact areas. Impact areas are [...]
Find out moreGetting Results From Your Marketing Strategy What do the master marketers do that most don't? One of the hidden secrets to marketing is that most businesses have access to some pretty powerful tools and strategies but that few can put them together into an effective plan that generates consistent results. This boot camp will arm you with the tools, strategies and action plan you need to draw your perfect clients to you. Even better, we throw in a one-on-one Kick-Start Coaching Session and a 3-month Getting Clients Group Mastermind to ensure that the plan gets implemented after the workshop. Most [...]
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Create More Value and Convert Leads To Clients Now is the time to be working on improving your sales. So you can maximize sales in the down times and really hit it in the upswing. You can’t grow your business significantly until you master sales in a way that works for you, your business, and most importantly your future customers. The trick is creating a bridge from need to value and putting in processes to ensure followup. Once you master lead conversion and getting referrals, you can afford to spend more on generating leads… but you might not need to. [...]
Find out moreOctober 2016
As part of Small Business Week, Shea Nerland LLP is hosting a business building seminar in partnership with Sunwapta Solutions. Description The reality is that many small and mid-sized businesses in Calgary are facing tough times. Often marketing and sales budgets are the first to get cut as sales drop. Surviving in business without customers is tough, and the downward spiral continues. Cold calling and hitting up your network over and over can be painful. What if you could build a marketing engine that reliably generates qualified leads that are more likely to turn into great clients? We’ll look at [...]
Find out moreDecember 2016
How Have You Been? It has been a bit of a tough year here in Calgary for many of us, yet we’ve also been quite busy. We haven’t been holding as many events. This means we haven’t seen some of our friends and business colleagues as often as we would like. Well, there is no better time than now to do something about that. Sunwapta Solutions is hosting an informal gathering on the 14th of December between 11:30 am and 1:30 pm for our friends, long lost friends, friends of friends, and people we would like to call friends that [...]
Find out moreJune 2018
The last few years have been a challenge: Are you at risk of losing existing customers? Are you being squeezed to reduce fees? Is significantly growing the business an ongoing challenge for you? As a company providing ongoing technology-based services to businesses in Calgary and Alberta, we have been facing some unique challenges, or so we believe. It is tough to grow a recurring-revenue, subscription-based business if your clients are at risk. For small providers, losing a key employee can cripple your business for months and put your client retention at further risk in a vicious cycle. As you – [...]
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