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June 2015
Local and Online Event Our prior Speaker Series have been quite popular so register early. We are also now opening this event up to online attendees who are outside of Calgary. Those attending via GoToWebinar still need to register. Attendance and connection details will be sent prior to the event. Attracting People Who Buy Over the past few months we have been talking to numerous business owners who have a number of marketing pieces in place, yet aren’t seeing the results that they expect. This reminds me of the old saying: "Half the money I spend on advertising is wasted; [...]
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1 Day Workshop - Sales Pipeline Creation and Optimization You can’t grow your business significantly until you master sales in a way that works for you, your business, and most importantly your future customers. The trick is creating a bridge from need to value and putting in processes to ensure followup. Once you master lead conversion and getting referrals, you can afford to spend more on generating leads… but you might not need to. Many entrepreneurs just get out there and sell without spending much time figuring out what works or doesn't. Even worse, they expect their sales teams to [...]
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Over the past few months we have been talking to numerous business owners who have a number of marketing pieces in place, yet aren’t seeing the results that they expect. This reminds me of the old saying: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." ~ John Wanamaker Average marketing generates some leads. Good marketing generates lots of leads but you have to weed out the non-buyers. Effective marketing attracts the people who will buy. This seminar will cover: The 5 Marketing Traps 7 Steps To Effective Marketing The format will [...]
Find out moreJuly 2015
Marketing that doesn’t lead to better sales performance is killing your business potential. We have been talking to numerous business owners who have a number of marketing pieces in place, yet aren’t seeing the results that they expect. This reminds me of the old saying: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." ~ John Wanamaker Average marketing generates some leads. Good marketing generates lots of leads but you have to weed out the non-buyers. Effective marketing attracts the people who will buy. In this fast paced 90 minute workshop we [...]
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1 Day Workshop - Sales Pipeline Creation and Optimization "Summertime and the livin' is easy" ~ Summertime by Ella Fitzgerald and Louis Armstrong If your sales tend to drop over the summer or the price of oil has impacted you, it is tempting to just coast through the summer and regroup in the fall. Now is the time to be working on improving your sales. So you can maximize sales in the down times and really hit it in the upswing. You can’t grow your business significantly until you master sales in a way that works for you, your business, [...]
Find out moreSeptember 2015
Marketing that doesn’t lead to better sales performance is killing your business potential. We have been talking to numerous business owners who have a number of the basic marketing pieces in place, yet aren’t seeing the results that they expect. This reminds me of the old saying: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." ~ John Wanamaker Average marketing generates some leads. Good marketing generates lots of leads but you have to weed out the non-buyers. Effective marketing attracts the people who will buy. In this fast paced 90 minute [...]
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As we head into the fall business cycle, most businesses are going to be working hard to maintain or increase sales revenue. Sales are the lifeblood of any business. If you don’t have enough revenue you can’t sustain your business let alone grow. This sets the frame to being it is all about you. But sales are not about you at all; so this mindset is dangerous. Most business owners think that if they just had more leads all their problems would go away. Yet for most businesses lead conversion is a bigger problem but receives little attention. Before you spend [...]
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This is a combination in person (Calgary) and online (GoToWebinar) event. Culture, Leadership and Talent Essentials To Thrive In Any Economy Has the current economic situation forced you to shrink your organization to a handful of your former people? Are you an emerging business getting ready for growth? Rapid shrinking and growing can cause cracks in a business organization. Then when things are right for growth many businesses run the risk of collapsing or imploding under the sudden pressures. If you build a strong core or foundation, you will be able to survive and thrive in any economy. Even more [...]
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1 Day Workshop - A Strategic Marketing Plan for Results What if you could market so well that your competitors thought you had access to secret information and techniques that they didn't? Would they hire someone to figure out the secret sauce? The hidden secret to marketing is that most businesses have access to some pretty powerful tools and strategies but that few can put them together into an effective plan. This workshop will arm you with the tools, strategies and an action plan you need to draw your perfect clients to you. Even better, we throw is some one [...]
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1 Day Workshop - Sales Pipeline Mastery and Optimization If your sales tend to drop over the summer or the price of oil has impacted you, it is tempting to just coast through the summer and regroup in the fall. This course is perfectly timed to get you ready for the fall. Now is the time to be working on improving your sales. So you can maximize sales in the down times and really hit it in the upswing. You can’t grow your business significantly until you master sales in a way that works for you, your business, and most importantly [...]
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