1 Day Workshop – Sales Pipeline Creation and Optimization
“Summertime and the livin’ is easy” ~ Summertime by Ella Fitzgerald and Louis Armstrong
If your sales tend to drop over the summer or the price of oil has impacted you, it is tempting to just coast through the summer and regroup in the fall.
Now is the time to be working on improving your sales. So you can maximize sales in the down times and really hit it in the upswing.
You can’t grow your business significantly until you master sales in a way that works for you, your business, and most importantly your future customers.
The trick is creating a bridge from need to value and putting in processes to ensure followup. Once you master lead conversion and getting referrals, you can afford to spend more on generating leads… but you might not need to.
Many entrepreneurs just get out there and sell without spending much time figuring out what works or doesn’t. Even worse, they expect their sales teams to either get it or move on.
The myth is that entrepreneurs are natural salespeople because they know the vision and product. So they don’t get help.
This may work okay during an up cycle but during the tough times, you need every edge you can get.
Getting Help: Who This Is For
This workshop is for entrepreneurs, business owners, and sales leaders who don’t have an extensive sales background and want to:
- Significantly increases sales,
- Drive revenue growth,
- Create a high performing sales team,
- Optimize their sales funnel
- Automate as much as they can
- Increase client loyalty
What We Will Cover
In a combination of lessons, workshops, group masterminds and coaching you will be working on YOUR business. Some of the topics are:
- 3 essential skills to dramatically improve sales
- Define and understand your product and service ladder
- Lead generation and conversion
- Understanding and communicating your value
- Steps of the Sale
- Mapping Out Your Marketing Source and Sales Funnel
- Applying the 5 Laws of Stratospheric Success from The Go-Giver book by Bob Burg and John David Mann.
- Measuring and Tracking Success
- Sales Funnel Optimization
A very small increase in your sales conversion ratio can significantly impact your immediate revenue and pay for the course quickly. Optimizing sales is the key to growing faster.
Plus we will also look at these strategies as they apply to you:
- Sales Team Mindset
- Buyer Mindset
- Bridging to value
- Preempting Objections
- Closing Starts Early
- Follow-up that works
- A referral mindset
What You Get
We are restricting this workshop to 8 organizations to ensure everyone has time to work on their business. The value includes:
- DIY – Self Paced Preparation Workbook
- 15 Minute Pre-Workshop Phone Consultation
- 1 Day Workshop
- 1 Hour of One-on-One Coaching for YOUR specific situation (post workshop)
- Value: $899
- Early-bird registration $447 plus GST. Ends 4pm, 17 July 2015
What People Are Saying
- Module 1 – Seller Mindset and Determining Your Value
- Module 2 – Your SWOT and Ideal Clients
- Module 3 – Marketing, Lead Sources and Tracking
- Module 4 – Buyer Mindset, Steps of the Sale, Trust, Asking Better Questions
- Module 5 – Bridging to Value and Handling Objections
- Module 6 – Closing and Follow-up
- Module 7 – Creating Your Selling System, Measuring and Optimization
Attention Professionals: Do you have a yearly requirement for ongoing training and professional development. This course has a total of 8-10 hours training time. We will provide a letter after the training is complete with the exact hours spent.
Workshop Sales Growth Coaching Session
To make sure you get maximum value out of the workshop we give each participant a 1 hour coaching session where we drive home the lessons from the workshop and ensure you are able to implement some of the key improvements for your organization.
This coaching normally runs $250 per hour by itself.
This isn’t for everyone. You have to really want to grow your revenues through sales and be willing to do some work.
Format: Live Workshop With Mastermind and Coaching
Location: Manifast Business Training Centre
#710, 816 – 7th Ave SW, Calgary, AB
Time: 9:00 am – 5 pm MDT
Cost: $447 plus GST (early-bird pricing)