Marketing that doesn’t lead to better sales performance is killing your business potential. We have been talking to numerous business owners who have a number of the basic marketing pieces in place, yet aren’t seeing the results that they expect. This reminds me of the old saying: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." ~ John Wanamaker Average marketing generates some leads. Good marketing generates lots of leads but you have to weed out the non-buyers. Effective marketing attracts the people who will buy. In this fast paced 90 minute [...]