Workshop (12 May) – Driving Revenue Requires Sales Effectiveness

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1 Day Workshop Sales Pipeline Optimization and Improvement

You can’t grow your business significantly until you master sales in a way that works for you, your business, and most importantly your future customers.

The trick is creating a bridge from need to value and putting in processes to ensure followup. Once you master lead conversion and getting referrals, you can afford to spend more on generating leads… but you might not need to.

Many entrepreneurs just get out there and sell without spending much time figuring out what works or doesn’t.  Even worse, they expect their sales teams to either get it or move on.

The myth is that entrepreneurs are natural salespeople because they know the vision and product. So they don’t get help.

This may work okay during an up cycle but during the tough times, you need every edge you can get.

Getting Help: Who This Is For

This workshop is for entrepreneurs, business owners, and sales leaders who don’t have an extensive sales background and want to:

  • Significantly increases sales,
  • Drive revenue growth,
  • Create a high performing sales team,
  • Optimize their sales funnel
  • Automate as much as they can
  • Increase client loyalty

What We Will Cover

In a combination of lessons, workshops, group masterminds and coaching you will be working on YOUR business. Some of the topics are:

  • 3 essential skills to dramatically improve sales
  • Define and understand your product and service ladder
  • Lead generation and conversion
  • Steps of the Sale
  • Mapping Out Your Marketing Source and Sales Funnel
  • Measuring and Tracking Success
  • Sales Funnel Optimization

A very small increase in your sales conversion ratio can significantly impact your immediate revenue and pay for the course quickly. Optimizing sales is the key to growing faster.

Bridge To Value - MistPlus we will also look at these strategies as they apply to you:

  • Sales Team Mindset
  • Buyer Mindset
  • Bridging to value
  • Preempting Objections
  • Closing Starts Early
  • Follow-up that works.

What You Get

We are restricting this workshop to 8 organizations to ensure everyone has time to work on their business. The value includes:

  • DIY – Self Paced Preparation Workbook
  • 15 Minute Pre-Workshop Phone Consultation
  • 1 Day Workshop
  • 1 Hour of One-on-One Coaching for YOUR specific situation (post workshop)
  • Normal Price: $799
  • Regular Registration $447 plus GST 

What People Are Saying

Testimonial from Richard Sherry


  • Module 1 – Seller Mindset and Determining Your Value
  • Module 2 – Your SWOT and Ideal Clients
  • Module 3 – Marketing, Lead Sources and Tracking
  • Module 4 – Buyer Mindset, Steps of the Sale, Trust, Asking Better Questions
  • Module 5 – Bridging to Value and Handling Objections
  • Module 6 – Closing and Follow-up
  • Module 7 – Creating Your Selling System, Measuring and Optimization

Workshop Sales Growth Coaching Session

To make sure you get maximum value out of the workshop we give each participant a 1 hour coaching session where we drive home the lessons from the workshop and ensure you are able to implement some of the key improvements for your organization.

This coaching normally runs $250 per hour by itself.

Event Details

This isn’t for everyone. You have to really want to grow your revenues through sales and be willing to do some work.

Format: Live Workshop With Mastermind and Coaching

Location: Manifast Business Training Centre
#710, 816 – 7th Ave SW, Calgary, AB

Time: 9:00 am – 4:30 pm MDT

Cost: $447 plus GST

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