Online Marketing and Business Solutions 2017-04-24T11:11:42+00:00

Transform From Survive To Thrive

There is a little secret we don’t talk about very often as entrepreneurs. We all make mistakes and don’t always know what we are doing.

As you move through the natural stages of business, mistakes and challenges can derail your plans. Often we are not even aware of the external threats or the impact of our mistakes. You may be struggling in survival mode. Or you may have scaled back your growth plans or otherwise be stuck on a plateau. Being on a plateau merely gives the illusion of safety. The rest of the world is moving, so this will lead to shrinking and eventually to failure.

To consistently thrive, sustainable growth is the ideal state for a business to achieve.

Our Mission: To help businesses transform from surviving into thriving, sustainable growth.

Flexible Solutions for Your Business

Your business is unique. You deserve a custom solution to solve your particular challenges. A flexible solution based on solid principles.

 “Business has only two functions — marketing and innovation.” ~ Peter F. Drucker

We help you get and stay in sustainable growth:

  • Getting More Clients – Your sales and marketing engines can generate additional revenue, new clients, excellent client retention and great social proof.
  • Managing Your Brand – You have the ability to measure and understand how your target market perceives your value or brand promise. You manage and adjust your company culture, product and service delivery, marketing, and sales to be a market leader; competing on value instead of price.
  • Delivering Consistent Value – You can grow or scale your business while maintaining your ability to deliver consistent value to your clients, recruit talent, train and develop teams, innovate, and keep your competitive edge intact.
“The consultation was so valuable because it was focused on me and my problems… that got taken care of. Worth more than the cost of the course by itself!”
Allan Marston, Business Development, PCC Group

Surviving is Risky Business

A business that is merely surviving is risky and stressful. You often work hard for little reward. Then one mistake or misstep can quickly take you over the edge.

Typically, survival mode is triggered by a cash shortage. Established businesses fall into survival mode because of some combination of internal mistakes and external market factors. Start-ups, by their very nature, are initially heading towards failure.

The first step is to buy the time you need to implement a plan that brings you out of survival mode. This usually means managing costs and then increasing revenue. It may also involve raising additional capital. Creating a viable plan is critical either way.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” ~ Warren Buffett

In addition to increasing sales, you may have to repair your brand’s perception with your target market while improving your ability to deliver on your value promise.

Ultimately, you need to get out of survival mode as soon as you can.

Scarcity and Survival Mode - 646

The 3 Keys to Sustainable Growth

The three keys to understanding sustainable growth are:

  • Your brand is how your value is perceived by your target market.
  • Marketing and sales are how well you communicate your value and brand promise to your target market.
  • Your true value is how well you deliver on your promise including every client touch point and the hidden pieces that affect your ability to innovate and deliver.

The ultimate goal is to get perceived value, communicated value and delivered value into a state of optimal balance. Balance means getting the perceived value as close as possible to the delivered value and communicating the true value in a way that resonates with your target market. The better you understand what your clients and target market need and value, the better you can serve them; and the more successful you can be.

Achieving sustainable growth means a continuous circle of optimization and improvement across all three key areas of value.

What We Do For You

Whether you need a guide or someone to take full ownership of a project or a business function, we partner with you to get the results you need in the way that makes sense for you. This includes providing greater depth and talents through our extensive partner network or working with your current team and vendors.

We offer flexible and customizable solutions to generate the results you need. The stage of your business, where it is at right now, your culture, and where you want to go all play a role in determining the right approach for you.

We believe in creating candid, win-win relationships for the long-term.

”In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.” ~ John Romero

Get More Clients

  • Brand Management
  • Marketing Strategically
  • Sales Effectiveness

Deliver Consistent Value to Clients

  • Strategic Execution
  • Building High Performing Teams
  • A Culture of Innovation and Profit
  • Technical Services and Automation

Maximize the Value of Your Business

  • Preparing Your Business For Sale or Transition

“Good, practical thought-provoking workshop that left me energized to become more focused on developing a sales system rather than ‘ad-hocing’ it each time out. I have homework!”
Richard Sherry, CEO, Minaris Bookkeeping Plus Inc.
“To run a business, you need to have and follow a solid sales process. In the sales workshop [Sunwapta] gave me that, and much, much more!”
Lorne McLash, Owner, Smack Cycles