Working on the Business

19 May 2017

3 Questions To Ask Before Cutting The Marketing Budget

By | 2017-05-19T12:49:17+00:00 May 19th, 2017|Categories: Business Strategy, Doug's Blog, Marketing|Tags: , , , , , , , , , , , , |

Team Meeting - Questions For Marketing Budget

Most starting and early growth entrepreneurs are focused on costs. Shifting your mindset about marketing budget can change your results dramatically. These 3 questions help you do that.

The First Questions People Normally Ask

If you own a business and someone says you should use some powerful integrated marketing software that costs $800 per month – what is your first thought?

If an online marketing firm comes to you with a proposal to increase traffic and lead generation from your website and it will cost $4,000 a month […]

15 May 2017

Get Serious About Defining Your Ideal Clients

By | 2017-05-16T11:23:19+00:00 May 15th, 2017|Categories: Branding, Business Strategy, Doug's Blog, Marketing|Tags: , , , , , , , , , , , , , , , , , , , |

Define Ideal Clients - Strategic Marketing - Business Collage on Cube

One of the keys to strategic marketing is to make the best use of your limited resources for the greatest results. One of the most powerful drivers of marketing results is to define your ideal clients precisely.

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The best way to show how this works is to take you along on my latest journey to do just that for the online marketing services portion of our business.

A good strategy is just as much about what you will not […]

2 May 2017

Change or Die: Thriving In Turbulent Times

By | 2017-05-02T00:37:18+00:00 May 2nd, 2017|Categories: Business Strategy, Doug's Blog, Oilfield Pulse, Working on the Business|Tags: , , , , , , , , , , , , , , , , |

Innovation and Thriving in Turbulent Times - Movie Scene Clapper

The oil and gas industry is notorious for riding the boom and bust cycles inefficiently. When oil is over $80 a barrel, the profits are large enough companies choose to ignore innovation and spend on growth instead. The problems compound the faster you grow until you can’t survive below $70 per barrel.

When prices are low, there is a slash and burn reaction because the company was never set up to be efficient. Now, the money and resources are not there to support creating efficiencies. […]

24 Apr 2017

Small Potatoes, Time, and Inbound Marketing

By | 2017-04-27T18:48:22+00:00 April 24th, 2017|Categories: Doug's Blog, Marketing, Working on the Business|Tags: , , , , , , , , , , , |

Small Potatoes, Time, and Inbound Marketing

When you make mistakes, it is best to learn the lessons they teach you. Sometimes the lessons are about something else entirely – like time management and inbound marketing.

Counting Potatoes

It all started when I was making my supper. I was a bit hungry and grabbed some baby potatoes to roast. I would usually eat one large potato or two medium ones. Baby potatoes are much smaller. Obviously, one large potato is the equivalent of about 50 baby potatoes.

Having made this mistake before, and being considerate of […]

19 Jul 2011

Are You Working on the Business?

By | 2017-05-24T13:03:07+00:00 July 19th, 2011|Categories: Business Strategy, Doug's Blog, Working on the Business|Tags: , , , , , , , , , , , , |

Man On Roof - Working on the Business

What does working on the business really mean?

As a business owner (or entrepreneur) you spend a lot of time working to build your business. You are:

  • Finding new customers,
  • Keeping existing customers happy,
  • Providing your product or service to customers,
  • Hiring good people,
  • Retaining your employees,
  • Keeping on top of the finances,
  • Putting out fires,
  • And generally growing your business.

And many business owners can generate a lot of revenue and even profit doing the above. They may even significantly grow their businesses.

So isn’t that […]