Working on the Business

11 Jul 2017

5 Powerful Moments on the Path to Get More Clients

By | 2017-07-12T16:20:31+00:00 July 11th, 2017|Categories: Doug's Blog, Go-Giver Coach, HubSpot Agency Partner, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Phoenix Rising From Fire - Path to Get More Clients

Most small businesses start with someone who has an innovative idea, or at least the desire to build a business around what they do. In most cases, these entrepreneurs fall into sales out of necessity. You either figure out how to get more clients, or you fail.

Our story started this way. Early successes led us to underestimate the power of mastering marketing and sales, both the skills and the […]

15 Jun 2017

Be Interesting – How to Win Leads at Trade Shows

By | 2017-06-16T19:08:29+00:00 June 15th, 2017|Categories: Branding, Doug's Blog, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , |

Reporter - Be Interesting Win Leads At Trade Shows

Most businesses seem to hit trade shows as if they are a necessary evil for lead generation. They do what is needed, but don’t try to stand out. At a time when budgets are tight and trade show attendance is dropping, is this approach wise?

As I was walking through the Global Petroleum Show here in Calgary on Tuesday, I was struck by a few insights.

Fitting In – The  80/20 Rule

The […]

25 May 2017

Do You Know What Makes You Successful At Sales?

By | 2017-05-25T17:31:44+00:00 May 25th, 2017|Categories: Doug's Blog, Marketing, Sales, Working on the Business|Tags: , , , , , , , , , , , , , , |

2 Business People Meeting - Successful at Sales

Most small and mid-sized businesses cannot clearly define the process they use for successful sales. This lack of clarity severely limits the growth potential of an SMB. Here’s why.

I didn’t say YOU can’t sell. If you’ve been in business or sales for a few years and are still around, you’ve probably figured something out that works for you.

In fact, I haven’t met very many business owners who don’t think they can sell or at least have someone on […]

19 May 2017

3 Questions To Ask Before Cutting The Marketing Budget

By | 2017-05-19T12:49:17+00:00 May 19th, 2017|Categories: Business Strategy, Doug's Blog, Marketing|Tags: , , , , , , , , , , , , |

Team Meeting - Questions For Marketing Budget

Most starting and early growth entrepreneurs are focused on costs. Shifting your mindset about marketing budget can change your results dramatically. These 3 questions help you do that.

The First Questions People Normally Ask

If you own a business and someone says you should use some powerful integrated marketing software that costs $800 per month – what is your first thought?

If an online marketing firm comes to you with a proposal to increase traffic and lead generation from your website and it will cost $4,000 a month […]

15 May 2017

Get Serious About Defining Your Ideal Clients

By | 2017-05-16T11:23:19+00:00 May 15th, 2017|Categories: Branding, Business Strategy, Doug's Blog, Marketing|Tags: , , , , , , , , , , , , , , , , , , , |

Define Ideal Clients - Strategic Marketing - Business Collage on Cube

One of the keys to strategic marketing is to make the best use of your limited resources for the greatest results. One of the most powerful drivers of marketing results is to define your ideal clients precisely.

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The best way to show how this works is to take you along on my latest journey to do just that for the online marketing services portion of our business.

A good strategy is just as much about what you will not […]

2 May 2017

Change or Die: Thriving In Turbulent Times

By | 2017-05-02T00:37:18+00:00 May 2nd, 2017|Categories: Business Strategy, Doug's Blog, Oilfield Pulse, Working on the Business|Tags: , , , , , , , , , , , , , , , , |

Innovation and Thriving in Turbulent Times - Movie Scene Clapper

The oil and gas industry is notorious for riding the boom and bust cycles inefficiently. When oil is over $80 a barrel, the profits are large enough companies choose to ignore innovation and spend on growth instead. The problems compound the faster you grow until you can’t survive below $70 per barrel.

When prices are low, there is a slash and burn reaction because the company was never set up to be efficient. Now, the money and resources are not there to support creating efficiencies. […]

24 Apr 2017

Small Potatoes, Time, and Inbound Marketing

By | 2017-04-27T18:48:22+00:00 April 24th, 2017|Categories: Doug's Blog, Marketing, Working on the Business|Tags: , , , , , , , , , , , |

Small Potatoes, Time, and Inbound Marketing

When you make mistakes, it is best to learn the lessons they teach you. Sometimes the lessons are about something else entirely – like time management and inbound marketing.

Counting Potatoes

It all started when I was making my supper. I was a bit hungry and grabbed some baby potatoes to roast. I would usually eat one large potato or two medium ones. Baby potatoes are much smaller. Obviously, one large potato is the equivalent of about 50 baby potatoes.

Having made this mistake before, and being considerate of […]

22 Feb 2017

To Win, Understand Your Buyers Better Than Anyone Else

By | 2017-06-21T16:33:38+00:00 February 22nd, 2017|Categories: Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , , , , , , , , , |

Understanding the Buyer's Journey in Inbound Marketing

Ultimately buyers are responsible for making wise purchases. However, they usually need help. That is your opportunity to guide them through the buyer’s journey.

Buyer’s Perspective

When buyers don’t know how to differentiate their vendors or the solutions they provide, they focus on price.

It is easy to blame vendors for not making things clear in their marketing and sales literature. How many buyers know what questions to ask a supplier, so the important differences are evident?

To get […]

7 Jan 2015

Crossing The Bridge To Value

By | 2017-05-30T19:20:41+00:00 January 7th, 2015|Categories: Doug's Blog, Go-Giver Coach, Marketing, Sales|Tags: , , , , , , , , , , , , , |

Creating the Bridge to Value in Your Sales Process

In this guest post by Certified Go-Giver Coach and Business Growth Authority Doug Wagner, you’ll learn how to move the selling process from non-productive to very productive…through a simple crossing of the bridge to value. Powerful!!

Enjoy Doug’s wisdom! – Bob Burg

I was conducting some sales training over a period of 3 days this past fall and observed something happening repeatedly during the practice sessions. When I reflected on my own […]

24 Oct 2011

Start Your Engine of Growth

By | 2017-05-31T12:26:32+00:00 October 24th, 2011|Categories: Business Strategy, Doug's Blog, Manifast, Working on the Business|Tags: , , , , , , , , , , , , , , , , |

Start Your Engine of Growth - Man on Starting Line

We are in the midst of launching our new Manifast product. In fact we are committing to launching our MVP in November 2011. This has gotten me to thinking about marketing, sales and most importantly our revenue model. Do we have our engine of growth defined?

In “The Lean Startup” Eric Ries talks about three engines of growth for startups:

  • The Sticky Engine of Growth (customer retention (churn) is key)
  • The Viral […]