Systems and Processes

25 Jul 2017

Does Your Business Deserve the Marketing Results You Want?

By | 2017-07-26T20:06:46+00:00 July 25th, 2017|Categories: Branding, Doug's Blog, Marketing, Oilfield Pulse|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , |

Bags Over Head - Business Deserves Marketing Results

Are you holding both the business and your marketing team accountable for marketing results? Wise business leaders understand that effective marketing amplifies the message the company is already putting out – the two must be in sync.

Know What You Control

Three things that you control determine your perceived position in the market include your

  • Business strategy and how well you execute on it,
  • Company culture and the people who make that culture, and
  • Business processes and […]
2 May 2017

Change or Die: Thriving In Turbulent Times

By | 2017-05-02T00:37:18+00:00 May 2nd, 2017|Categories: Business Strategy, Doug's Blog, Oilfield Pulse, Working on the Business|Tags: , , , , , , , , , , , , , , , , |

Innovation and Thriving in Turbulent Times - Movie Scene Clapper

The oil and gas industry is notorious for riding the boom and bust cycles inefficiently. When oil is over $80 a barrel, the profits are large enough companies choose to ignore innovation and spend on growth instead. The problems compound the faster you grow until you can’t survive below $70 per barrel.

When prices are low, there is a slash and burn reaction because the company was never set up to be efficient. Now, the money and resources are not there to support creating efficiencies. […]