social media

24 May 2017

There is Only One Headline That Matters

By | 2017-05-26T15:31:59+00:00 May 24th, 2017|Categories: Doug's Blog, Marketing|Tags: , , , , , , , , , , , , |

Powerful Headline - Typewriter and Secrets of Success

When creating any online content, the first thing most people read is the headline. It either entices them to read it, or it doesn’t.

Your headline gets displayed on search results pages, social media shares, and in blog listings. In social sharing, posts with well-chosen images have several times the engagement and click through ratios if the headline is compelling.

The third factor is the text that introduces the article. This text description can originate from the meta description or the first part of the article […]

20 Apr 2017

Show Your Humanity to Engage More on Social Media

By | 2017-04-20T17:30:44+00:00 April 20th, 2017|Categories: Branding, Current Events, Doug's Blog, Marketing|Tags: , , , , , , , , , , , , , , , , , , , , , , |

Connecting With People for Social Media Engagement - Guitar on Black Background

There are two main camps in online marketing: business is business and business is personal. The first camp paints itself as impersonal, professional, and aloof. The second acknowledges that people do business with people. When done right, letting your humanity shine through your marketing messages increases social media engagement – without losing the professional touch.

3 Examples

Virgin is Human

If you are considering any of the companies in the Virgin Group, you will probably find the personality of […]

2 May 2016

Be Careful What You Ask For On the Internet

By | 2017-04-03T11:10:50+00:00 May 2nd, 2016|Categories: Current Events, Doug's Blog, Marketing, Sales, Technology, The Good Men Project|Tags: , , , , , , , , , , , , , , , , , , , |

Polar Research Vessel Naming Contest

You probably wouldn’t let the Internet name your baby. So what could go wrong in naming your $289 million polar research vessel?

What happens when you are building an expensive new polar research vessel, and you want to generate some visibility for the project? Why of course, you hold a public naming contest on the Internet.

This is exactly what the Natural Environment Research Council (NERC) did.

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The new ship, […]