small business owner

15 May 2017

Get Serious About Defining Your Ideal Clients

By | 2017-05-16T11:23:19+00:00 May 15th, 2017|Categories: Branding, Business Strategy, Doug's Blog, Marketing|Tags: , , , , , , , , , , , , , , , , , , , |

Define Ideal Clients - Strategic Marketing - Business Collage on Cube

One of the keys to strategic marketing is to make the best use of your limited resources for the greatest results. One of the most powerful drivers of marketing results is to define your ideal clients precisely.

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The best way to show how this works is to take you along on my latest journey to do just that for the online marketing services portion of our business.

A good strategy is just as much about what you will not […]

20 Apr 2017

Show Your Humanity to Engage More on Social Media

By | 2017-04-20T17:30:44+00:00 April 20th, 2017|Categories: Branding, Current Events, Doug's Blog, Marketing|Tags: , , , , , , , , , , , , , , , , , , , , , , |

Connecting With People for Social Media Engagement - Guitar on Black Background

There are two main camps in online marketing: business is business and business is personal. The first camp paints itself as impersonal, professional, and aloof. The second acknowledges that people do business with people. When done right, letting your humanity shine through your marketing messages increases social media engagement – without losing the professional touch.

3 Examples

Virgin is Human

If you are considering any of the companies in the Virgin Group, you will probably find the personality of […]

24 May 2016

How Having Momentum Behind Money and Ego Can Suck Out Your Life

By | 2017-04-03T11:10:13+00:00 May 24th, 2016|Categories: Business Strategy, Doug's Blog, Leadership, Mindset and Motivation, The Good Men Project|Tags: , , , , , , , , , , , , , , , , |

Man At Airport

Sometimes you can take a path in your business that isn’t right for you. Your choices matter.

I know more than a few men who’ve started what they thought was the perfect business for themselves. Once momentum kicks in it can get hard to change direction. The biggest trap ends up being the one we make in our heads.

One example is the expert industry. There are variations, but the formula is pretty straight forward. You start […]

28 Apr 2016

Your Relationship with Time and Money Is Hurting You

By | 2017-04-12T11:43:17+00:00 April 28th, 2016|Categories: Business Strategy, Manifast, Mindset and Motivation, The Good Men Project|Tags: , , , , , , , , , , , , , , , |

Time and Money

Your ability to invest and leverage resources determines your success in business. How do you measure up?

The Internet has taught us we can be experts in anything we choose. So we try to be experts in everything. Or worse, we learn just enough to fool ourselves into thinking we are experts because we don’t have the time or passion for achieving mastery.

I see this a lot with small business owners.

For example, they figure out how to build their website and do online marketing because […]

19 Jul 2011

Are You Working on the Business?

By | 2017-05-24T13:03:07+00:00 July 19th, 2011|Categories: Business Strategy, Doug's Blog, Working on the Business|Tags: , , , , , , , , , , , , |

Man On Roof - Working on the Business

What does working on the business really mean?

As a business owner (or entrepreneur) you spend a lot of time working to build your business. You are:

  • Finding new customers,
  • Keeping existing customers happy,
  • Providing your product or service to customers,
  • Hiring good people,
  • Retaining your employees,
  • Keeping on top of the finances,
  • Putting out fires,
  • And generally growing your business.

And many business owners can generate a lot of revenue and even profit doing the above. They may even significantly grow their businesses.

So isn’t that […]