small business

18 Oct 2017

80/20 David and Goliath: The Power of Ideal Clients

By | 2017-10-18T17:15:20+00:00 October 18th, 2017|Categories: Business Strategy, Doug's Blog, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , |

80-20 David Goliath - Power of Ideal Clients

Your prospects naturally compare your business to what they perceive as your competition. If you want to get leads and acquire customers efficiently, you have to choose your market and ideal clients carefully.

It turns out how we feel about our achievements is relative to how we measure ourselves. How we perform in the future, is impacted by how we relate to the results of the measurement.

Harvard or MIT

If you graduate at the top […]

18 Sep 2017

How to Avoid Setting Your New Salesperson Up For Failure

By | 2017-09-19T12:25:35+00:00 September 18th, 2017|Categories: Marketing, Oilfield Pulse, Sales, Working on the Business|Tags: , , , , , , , , , , , , , , , , , , , , |

The Elephant in the Room - Setting Up New Salesperson for Failure

As you grow your business and hire a new salesperson, you are likely leaving money on the table. Are you making one or more of these mistakes and setting your team up for failure?

Over the last few weeks, I’ve met several people who were hired to work as outside sales […]

28 Jul 2017

Bicycles – How to Create Business Skills for Life

By | 2017-07-28T20:38:13+00:00 July 28th, 2017|Categories: Doug's Blog, Non-Profits and Community|Tags: , , , , , , , , , , , , , , , |

Bicycle Shop Students - Creating Business Skills

Arsheen Dhalla has been busy doing remarkable work in Zanzibar through the Daraja Foundation. Daraja means bridge in Swahili. During one of her infrequent visits to Calgary, I had the pleasure to sit down with her and listen to her story. There are many stories to tell. For the third video in the series, we decided to focus on business skills and the bicycle empowerment center.

The first time Arsheen traveled to Zanzibar in this volunteer capacity, her work primarily focused on an orphanage and a local […]

25 Jul 2017

Does Your Business Deserve the Marketing Results You Want?

By | 2017-07-26T20:06:46+00:00 July 25th, 2017|Categories: Branding, Doug's Blog, Marketing, Oilfield Pulse|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , |

Bags Over Head - Business Deserves Marketing Results

Are you holding both the business and your marketing team accountable for marketing results? Wise business leaders understand that effective marketing amplifies the message the company is already putting out – the two must be in sync.

Know What You Control

Three things that you control determine your perceived position in the market include your

  • Business strategy and how well you execute on it,
  • Company culture and the people who make that culture, and
  • Business processes and […]
11 Jul 2017

5 Powerful Moments on the Path to Get More Clients

By | 2017-07-12T16:20:31+00:00 July 11th, 2017|Categories: Doug's Blog, Go-Giver Coach, HubSpot Agency Partner, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Phoenix Rising From Fire - Path to Get More Clients

Most small businesses start with someone who has an innovative idea, or at least the desire to build a business around what they do. In most cases, these entrepreneurs fall into sales out of necessity. You either figure out how to get more clients, or you fail.

Our story started this way. Early successes led us to underestimate the power of mastering marketing and sales, both the skills and the […]

15 Jun 2017

Be Interesting – How to Win Leads at Trade Shows

By | 2017-06-16T19:08:29+00:00 June 15th, 2017|Categories: Branding, Doug's Blog, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , |

Reporter - Be Interesting Win Leads At Trade Shows

Most businesses seem to hit trade shows as if they are a necessary evil for lead generation. They do what is needed, but don’t try to stand out. At a time when budgets are tight and trade show attendance is dropping, is this approach wise?

As I was walking through the Global Petroleum Show here in Calgary on Tuesday, I was struck by a few insights.

Fitting In – The  80/20 Rule

The […]

26 May 2017

Sharing a Cultural Experience – Amina’s Business Start-Up

By | 2017-05-26T18:49:46+00:00 May 26th, 2017|Categories: Doug's Blog, Non-Profits and Community|Tags: , , , , , , , , , , |

People Outside of the Global Bridges Cultural and Wellness Center

Arsheen Dhalla has been busy doing remarkable work in Zanzibar through the Daraja Foundation. Daraja means bridge in Swahili. During one of her infrequent visits to Calgary, I had the pleasure to sit down with her and listen to her story. There are many stories to tell. For the second video in the series, we decided to focus on Amina’s business story.

The first time Arsheen traveled to Zanzibar in this capacity, her […]

25 May 2017

Do You Know What Makes You Successful At Sales?

By | 2017-05-25T17:31:44+00:00 May 25th, 2017|Categories: Doug's Blog, Marketing, Sales, Working on the Business|Tags: , , , , , , , , , , , , , , |

2 Business People Meeting - Successful at Sales

Most small and mid-sized businesses cannot clearly define the process they use for successful sales. This lack of clarity severely limits the growth potential of an SMB. Here’s why.

I didn’t say YOU can’t sell. If you’ve been in business or sales for a few years and are still around, you’ve probably figured something out that works for you.

In fact, I haven’t met very many business owners who don’t think they can sell or at least have someone on […]

24 May 2017

There is Only One Headline That Matters

By | 2017-05-26T15:31:59+00:00 May 24th, 2017|Categories: Doug's Blog, Marketing|Tags: , , , , , , , , , , , , |

Powerful Headline - Typewriter and Secrets of Success

When creating any online content, the first thing most people read is the headline. It either entices them to read it, or it doesn’t.

Your headline gets displayed on search results pages, social media shares, and in blog listings. In social sharing, posts with well-chosen images have several times the engagement and click through ratios if the headline is compelling.

The third factor is the text that introduces the article. This text description can originate from the meta description or the first part of the article […]

20 Apr 2017

Show Your Humanity to Engage More on Social Media

By | 2017-04-20T17:30:44+00:00 April 20th, 2017|Categories: Branding, Current Events, Doug's Blog, Marketing|Tags: , , , , , , , , , , , , , , , , , , , , , , |

Connecting With People for Social Media Engagement - Guitar on Black Background

There are two main camps in online marketing: business is business and business is personal. The first camp paints itself as impersonal, professional, and aloof. The second acknowledges that people do business with people. When done right, letting your humanity shine through your marketing messages increases social media engagement – without losing the professional touch.

3 Examples

Virgin is Human

If you are considering any of the companies in the Virgin Group, you will probably find the personality of […]