sales

29 Mar 2017

If Marketing Is a Growing Asset, Would You Invest More?

By |2017-04-12T11:10:41+00:00March 29th, 2017|Categories: Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , |

Marketing Assets Factory

For most Oil and Gas (O&G) service companies, marketing works like this. You put money into it, and if it works, you get some leads. Marketing is an ongoing expense instead of an asset. Stop spending, and you stop getting results.

Sales Assets

Sales work much the same way. The biggest difference is it is primarily composed of people. If customers are spending somewhere and you want more sales, you either motivate your sales team a little more or hire additional sales people.

There are two common types of sales people everyone talks […]

22 Feb 2017

To Win, Understand Your Buyers Better Than Anyone Else

By |2017-06-21T16:33:38+00:00February 22nd, 2017|Categories: Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , , , , , , , , , |

Understanding the Buyer's Journey in Inbound Marketing

Ultimately buyers are responsible for making wise purchases. However, they usually need help. That is your opportunity to guide them through the buyer’s journey.

Buyer’s Perspective

When buyers don’t know how to differentiate their vendors or the solutions they provide, they focus on price.

It is easy to blame vendors for not making things clear in their marketing and sales literature. How many buyers know what questions to ask a supplier, so the important differences are evident?

To get […]

6 Oct 2016

The Hidden Costs of Failing to Innovate in Sales

By |2017-04-04T17:45:18+00:00October 6th, 2016|Categories: Business Strategy, Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , , |

What are you doing to innovate how you market and sell your products and services? If you are trying to survive and even thrive at today’s oil prices, these two functions are the key to competing and staying profitable.

12 May 2016

Need More Money? Take a Close Look at How You’re Creating Value

By |2017-04-12T11:29:28+00:00May 12th, 2016|Categories: Business Strategy, Manifast, Marketing, The Good Men Project|Tags: , , , , , , , , , , , , |

Tough Times Curve In The Road

When times are tough it is tempting to play a safe game. You might want to reconsider that strategy to win in business.

In tough times, it is tempting to tighten the belt and keep doing what you do.

Our natural inclination is to reduce the bigger risk by taking fewer risks at all; to seemingly play it safe. If you are the sole breadwinner it feels like every business mistake is taking food out of your family’s mouth.

So we get paralyzed with […]

7 Jan 2015

Crossing The Bridge To Value

By |2017-05-30T19:20:41+00:00January 7th, 2015|Categories: Doug's Blog, Go-Giver Coach, Marketing, Sales|Tags: , , , , , , , , , , , , , |

Creating the Bridge to Value in Your Sales Process

In this guest post by Certified Go-Giver Coach and Business Growth Authority Doug Wagner, you’ll learn how to move the selling process from non-productive to very productive…through a simple crossing of the bridge to value. Powerful!!

Enjoy Doug’s wisdom! – Bob Burg

I was conducting some sales training over a period of 3 days this past fall and observed something happening repeatedly during the practice sessions. When I reflected on my own […]

27 Jul 2009

Marketing Budget Allocation For Results

By |2017-06-06T16:06:43+00:00July 27th, 2009|Categories: Business Strategy, Doug's Blog, Marketing, Sales|Tags: , , , , , , , , , , , , , , , |

Marketing Budget Allocation - Make Money

As per the last two posts (The Value of a New Customer and Marketing Budget 101) I talked about one way of determining your marketing/sales budget.

If you want a simpler method, allocate a percentage of total revenue.

Now the question is where to spend your money for maximum effect.

There are basically four sources of future sales:

  • Existing customers,
  • Referrals (word of mouth),
  • Prospecting, cold calling and networking, and
  • New leads from marketing.

You will want to allocate funding (or effort) to […]

22 Jul 2009

The Lifetime Value of a New Customer

By |2017-06-08T20:46:14+00:00July 22nd, 2009|Categories: Business Strategy, Doug's Blog, Marketing, Sales|Tags: , , , , , |

One of things you need to do for your business is to determine the lifetime value of a customer or client. This is the lifetime income from that customer to your business and should include factors such as:

  • Amount spent per year (minimum, maximum and average) on your products or services,
  • Expected duration of relationship (min, max and average),
  • If you have multiple levels of products/services you will also need to consider the likelihood of moving them up the value chain.

Now determine the fixed and variable costs in delivery your product or service. Fixed costs are those that you have regardless […]