Prospecting

28 Nov 2017

Prospecting Is the Heart of Your Closing Problems

By | 2017-11-28T15:57:49+00:00 November 28th, 2017|Categories: Doug's Blog, Sales|Tags: , , , , , , , , , , , , , , , , , |

Prospecting is the Heart of Closing Problems - Man on Phone

Last month you had a healthy looking pipeline. So healthy you stopped actively prospecting and had to focus on meeting prospects, analyzing needs, and moving people through the funnel.

Now you are working on three to five hot prospects that just won’t close.

They were super excited at first. Now your leads won’t return your calls and emails go unanswered. You’ve even tried contacting other people in the organization to figure […]

27 Jul 2009

Marketing Budget Allocation For Results

By | 2017-06-06T16:06:43+00:00 July 27th, 2009|Categories: Business Strategy, Doug's Blog, Marketing, Sales|Tags: , , , , , , , , , , , , , , , |

Marketing Budget Allocation - Make Money

As per the last two posts (The Value of a New Customer and Marketing Budget 101) I talked about one way of determining your marketing/sales budget.

If you want a simpler method, allocate a percentage of total revenue.

Now the question is where to spend your money for maximum effect.

There are basically four sources of future sales:

  • Existing customers,
  • Referrals (word of mouth),
  • Prospecting, cold calling and networking, and
  • New leads from marketing.

You will want to allocate funding (or effort) to […]