Perfect Client

22 Dec 2017

A Year of Reflections and Shining a Light on 2018

By |2017-12-22T21:13:37-07:00December 22nd, 2017|Categories: Business Strategy, Marketing, Sales, Software Development|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

A Year of Reflections and Shining a Light on 2018

Reflecting back over the last year, we’ve seen a number of local businesses close their doors and countless more struggle. It hasn’t been an easy year for us either.

Through tough times come some of the most valuable business lessons. The biggest one is to avoid facing tough times whenever you can. In my opinion, it is far better to be struggling with growth challenges.

Part of being in business for 17 years is making […]

18 Oct 2017

80/20 David and Goliath: The Power of Ideal Clients

By |2017-10-18T17:15:20-06:00October 18th, 2017|Categories: Business Strategy, Doug's Blog, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , |

80-20 David Goliath - Power of Ideal Clients

Your prospects naturally compare your business to what they perceive as your competition. If you want to get leads and acquire customers efficiently, you have to choose your market and ideal clients carefully.

It turns out how we feel about our achievements is relative to how we measure ourselves. How we perform in the future, is impacted by how we relate to the results of the measurement.

Harvard or MIT

If you graduate at the top […]

11 Jul 2017

5 Powerful Moments on the Path to Get More Clients

By |2017-07-12T16:20:31-06:00July 11th, 2017|Categories: Doug's Blog, Go-Giver Coach, HubSpot Agency Partner, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Phoenix Rising From Fire - Path to Get More Clients

Most small businesses start with someone who has an innovative idea, or at least the desire to build a business around what they do. In most cases, these entrepreneurs fall into sales out of necessity. You either figure out how to get more clients, or you fail.

Our story started this way. Early successes led us to underestimate the power of mastering marketing and sales, both the skills and the […]

15 May 2017

Get Serious About Defining Your Ideal Clients

By |2017-10-18T16:52:05-06:00May 15th, 2017|Categories: Branding, Business Strategy, Doug's Blog, Marketing|Tags: , , , , , , , , , , , , , , , , , , , |

Define Ideal Clients - Strategic Marketing - Business Collage on Cube

One of the keys to strategic marketing is to make the best use of your limited resources for the greatest results. One of the most powerful drivers of marketing results is to define your ideal clients precisely.

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The best way to show how this works is to take you along on my latest journey to do just that for the online marketing services portion of our business.

A good strategy is just as much about what you will not […]