Marketing Budget Allocation

27 Jul 2009

Marketing Budget Allocation For Results

By |2017-06-06T16:06:43+00:00July 27th, 2009|Categories: Business Strategy, Doug's Blog, Marketing, Sales|Tags: , , , , , , , , , , , , , , , |

Marketing Budget Allocation - Make Money

As per the last two posts (The Value of a New Customer and Marketing Budget 101) I talked about one way of determining your marketing/sales budget.

If you want a simpler method, allocate a percentage of total revenue.

Now the question is where to spend your money for maximum effect.

There are basically four sources of future sales:

  • Existing customers,
  • Referrals (word of mouth),
  • Prospecting, cold calling and networking, and
  • New leads from marketing.

You will want to allocate funding (or effort) to […]