Lead Generation

25 Jul 2017

Does Your Business Deserve the Marketing Results You Want?

By | 2017-07-26T20:06:46+00:00 July 25th, 2017|Categories: Branding, Doug's Blog, Marketing, Oilfield Pulse|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , |

Bags Over Head - Business Deserves Marketing Results

Are you holding both the business and your marketing team accountable for marketing results? Wise business leaders understand that effective marketing amplifies the message the company is already putting out – the two must be in sync.

Know What You Control

Three things that you control determine your perceived position in the market include your

  • Business strategy and how well you execute on it,
  • Company culture and the people who make that culture, and
  • Business processes and […]
15 Jun 2017

Be Interesting – How to Win Leads at Trade Shows

By | 2017-06-16T19:08:29+00:00 June 15th, 2017|Categories: Branding, Doug's Blog, Marketing, Sales|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , |

Reporter - Be Interesting Win Leads At Trade Shows

Most businesses seem to hit trade shows as if they are a necessary evil for lead generation. They do what is needed, but don’t try to stand out. At a time when budgets are tight and trade show attendance is dropping, is this approach wise?

As I was walking through the Global Petroleum Show here in Calgary on Tuesday, I was struck by a few insights.

Fitting In – The  80/20 Rule

The […]

27 Jul 2009

Marketing Budget Allocation For Results

By | 2017-06-06T16:06:43+00:00 July 27th, 2009|Categories: Business Strategy, Doug's Blog, Marketing, Sales|Tags: , , , , , , , , , , , , , , , |

Marketing Budget Allocation - Make Money

As per the last two posts (The Value of a New Customer and Marketing Budget 101) I talked about one way of determining your marketing/sales budget.

If you want a simpler method, allocate a percentage of total revenue.

Now the question is where to spend your money for maximum effect.

There are basically four sources of future sales:

  • Existing customers,
  • Referrals (word of mouth),
  • Prospecting, cold calling and networking, and
  • New leads from marketing.

You will want to allocate funding (or effort) to […]