Expansion

6 Sep 2016

Foreign-Biz: How Does Your Value Stack Up In A New Market?

By | 2017-04-12T11:23:53+00:00 September 6th, 2016|Categories: Business Strategy, Doug's Blog, Oilfield Pulse|Tags: , , , , |

Target Misunderstood Value in Canada

If you are unprepared or desperate, entering a new market can kill your business. Deep pockets won’t always save you either.

Remember Target expanding into Canada back in 2013? They had deep pockets and resources. Then after a series of missteps, they pulled out roughly two years later, incurring financial losses in the billions.

Target Canada made a lot of mistakes starting with an overly enthusiastic management team who didn’t believe it could fail. […]