David and Goliath Archives – Sunwapta Solutions

80/20 David and Goliath: The Power of Ideal Clients

By Doug Wagner|2017-10-18T17:15:20-06:00October 18th, 2017|Categories: Business Strategy, Doug's Blog, Marketing, Sales|Tags: 80/20 rule, Big Fish in Small Pond, Brand Strategy, business strategy, Clients, Customer Acquisition, David and Goliath, Entrepreneurship, Go-Giver, Ideal Client, Ideal Clients, Lead Generation, Malcolm Gladwell, marketing, Marketing Strategy, Perfect Client, sales, small business|

Your prospects naturally compare your business to what they perceive as your competition. If you want to get leads and acquire customers efficiently, you have to choose your market and ideal clients carefully.

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It turns out how we feel about our achievements is relative to how we measure ourselves. How we perform in the future, is impacted by how we relate to the results of the measurement.

Harvard or MIT

If you graduate at the top […]