case study

13 Apr 2017

Daraja – Raising Chickens and Developing Business Skills

By | 2017-04-14T13:25:10+00:00 April 13th, 2017|Categories: Current Events, Doug's Blog, Non-Profits and Community|Tags: , , , , , , , , , , , , |

Daraja - Chicken Farm and Business Skills

Arsheen Dhalla is busy doing remarkable work in Zanzibar through the Daraja Foundation. Daraja means bridge in Swahili. During one of her infrequent visits to Calgary, I had the pleasure to sit down with her and listen to her story. There are many stories to tell. For this first video in the series, we decided to focus on the development of life and business skills.

The Chicken Farm Club

Initially when Arsheen traveled to Zanzibar in this capacity, her work primarily centered on an orphanage and a local […]

17 Dec 2014

Case Study: Writing a Compelling Mission Statement

By | 2017-04-12T12:25:14+00:00 December 17th, 2014|Categories: Business Strategy, Manifast, Marketing|Tags: , , , , , |

Compelling Mission Definition and Case Study

Purpose or mission driven businesses are not only more satisfying to start, run and be employed at; they also tend to significantly outperform their competitors financially.

So I’ve been thinking a bit about mission or purpose driven businesses recently. There are more and more examples coming out where mission or purpose driven organizations are outperforming their competition.

In fact, two of the books I am reading right now touch on this very concept from a client attraction and retention perspective.

The first is “Getting Naked” by […]