business strategy

15 May 2017

Get Serious About Defining Your Ideal Clients

By |2017-10-18T16:52:05+00:00May 15th, 2017|Categories: Branding, Business Strategy, Doug's Blog, Marketing|Tags: , , , , , , , , , , , , , , , , , , , |

Define Ideal Clients - Strategic Marketing - Business Collage on Cube

One of the keys to strategic marketing is to make the best use of your limited resources for the greatest results. One of the most powerful drivers of marketing results is to define your ideal clients precisely.

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The best way to show how this works is to take you along on my latest journey to do just that for the online marketing services portion of our business.

A good strategy is just as much about what you will not […]

12 Apr 2017

5 Powerful Exercises to Rehab Your Business

By |2017-04-12T16:44:29+00:00April 12th, 2017|Categories: Business Strategy, Doug's Blog, Oilfield Pulse, Working on the Business|Tags: , , , , , , , , , , , , , |

5 Exercises to Rehab Your- Business Think Outside Box

In rehab, you engage with experts and specialists to get through the first few stages of recovery. You can also speed it along by outsourcing to clinics outside of the public health care system.

At some point, you have to do some of the work on your own. If the exercises are too complicated or time-consuming, most people won’t do them.

So here are some simple but powerful exercises you can do to rehab your business. You will get stronger faster, by pushing the exercises […]

22 Feb 2017

To Win, Understand Your Buyers Better Than Anyone Else

By |2017-06-21T16:33:38+00:00February 22nd, 2017|Categories: Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , , , , , , , , , |

Understanding the Buyer's Journey in Inbound Marketing

Ultimately buyers are responsible for making wise purchases. However, they usually need help. That is your opportunity to guide them through the buyer’s journey.

Buyer’s Perspective

When buyers don’t know how to differentiate their vendors or the solutions they provide, they focus on price.

It is easy to blame vendors for not making things clear in their marketing and sales literature. How many buyers know what questions to ask a supplier, so the important differences are evident?

To get […]

6 Sep 2016

How Does Your Value Stack Up In A New Market?

By |2017-07-12T19:42:21+00:00September 6th, 2016|Categories: Branding, Business Strategy, Doug's Blog, Marketing, Oilfield Pulse|Tags: , , , , , , , , , , , , , , , , , , , , , |

Target Misunderstood Value in Canada - A New Market

If you are unprepared or desperate, entering a new market can kill your business. Deep pockets won’t always save you either.

Remember Target expanding into Canada back in 2013? They had deep pockets and resources. Then after a series of missteps, they pulled out roughly two years later, incurring financial losses in the billions.

Target Canada made a lot of mistakes starting with […]

16 May 2016

Finding Balance On The Road To Competitive Advantage

By |2017-04-03T11:10:29+00:00May 16th, 2016|Categories: Business Strategy, Doug's Blog, Marketing, Oilfield Pulse, Sales|Tags: , , , , , , , , , , |

Elephant on Tightrope - Balance

Businesses must walk a fine balance between innovation and standardization.

I don’t usually mention this, but I initially studied to be an engineer before circumstances sent me off on a different path. Maybe that training causes me to notice things or maybe seeing patterns is just a part of me.

Quite a few years ago, I observed something about Calgary road designs. It seems like every major intersection project was an […]

7 Apr 2016

The Power of Knowing Your Entrepreneurial Focus

By |2017-04-12T11:44:15+00:00April 7th, 2016|Categories: Business Strategy, Manifast, Mindset and Motivation, The Good Men Project|Tags: , , , , , , , , , , , , , |

Entrepreneurial Focus

It is very difficult to focus on a business mission and yourself at the same time. Clarity makes all the difference.

“He who has a why to live can bear almost any how.” ~ Friedrich Nietzsche

Robert

Robert has somewhere between seven and a dozen small business ventures on the go at any time.

If he sees an opportunity or has an idea, he is quick to launch it. One of the businesses started out in managed information technology services. Then a client asked
if he could build her a […]

17 Dec 2014

Case Study: Writing a Compelling Mission Statement

By |2017-04-12T12:25:14+00:00December 17th, 2014|Categories: Business Strategy, Manifast, Marketing|Tags: , , , , , |

Compelling Mission Definition and Case Study

Purpose or mission driven businesses are not only more satisfying to start, run and be employed at; they also tend to significantly outperform their competitors financially.

So I’ve been thinking a bit about mission or purpose driven businesses recently. There are more and more examples coming out where mission or purpose driven organizations are outperforming their competition.

In fact, two of the books I am reading right now touch on this very concept from a client attraction and retention perspective.

The first is “Getting Naked” by […]

15 Jul 2014

Managing Business Risk in the Dark Ages of Social Media

By |2018-01-03T19:20:18+00:00July 15th, 2014|Categories: Business Strategy, Doug's Blog, Marketing, Sales|Tags: , , , , , , , , , |

Business Risk and Dark Ages of Social Media - Mob Justice

Back in the dark ages, villagers and townspeople would often react to a rumor and then take action swiftly to bring justice upon the presumed guilty party without waiting for the authorities to resolve it. The more emotionally attached people were to the crime, the less real or confirmed information they needed to follow the crowd and exact revenge.

Unfortunately two things were often true:

  1. There was a […]
6 Jun 2013

12 Success Attributes for an Ideal Coaching Client

By |2017-06-07T21:12:45+00:00June 6th, 2013|Categories: Doug's Blog, Go-Giver Coach, Leadership, Mindset and Motivation|Tags: , , , , , , , , , , , , , , , , , , |

Ideal Coaching Client Success Attributes

Are you a business coach wanting to find better clients or working with a coach and want to get more from the deal?

I was thinking about what an ideal coaching client would look like. Then I realized that the attributes of the ideal coaching client are that exact same attributes for:

  • Personal Success
  • Career Success
  • Sales Success
  • Leadership Success
  • Business Success

Yes, coaches want to work with clients who REALLY want to win, take action and apply what […]

24 Oct 2011

Start Your Engine of Growth

By |2017-05-31T12:26:32+00:00October 24th, 2011|Categories: Business Strategy, Doug's Blog, Manifast, Working on the Business|Tags: , , , , , , , , , , , , , , , , |

Start Your Engine of Growth - Man on Starting Line

We are in the midst of launching our new Manifast product. In fact we are committing to launching our MVP in November 2011. This has gotten me to thinking about marketing, sales and most importantly our revenue model. Do we have our engine of growth defined?

In “The Lean Startup” Eric Ries talks about three engines of growth for startups:

  • The Sticky Engine of Growth (customer retention (churn) is key)
  • The Viral […]